Alternative Apparel is a well-known apparel manufacturing brand based out of Atlanta, USA. The brand offers a broad collection of accessories and casual clothing for men and women, including tanks, shirts, tees, hoodies, polos, wraps, button-downs, vests and sweaters, and dresses for all seasons. Alternative skirts, leggings, pants, and shorts have made their reputation in the comfort wear industries for their soft and quality material. The accessories such as caps, duffels, backpacks, purses, carryalls, messenger bags, and scarves are also top of the line in the American apparel industry. Moreover, all Alternative Apparel products are made out of eco-friendly material. The brand has always advocated sustainable manufacturing and claims to do what they believe, i-e sustainability in the entire process of manufacturing, from procurement to delivery of the finished products.
Table Of Content
- Alternative Apparel: Sustainable textile manufacturing
- Alternative Apparel and sustainability:
- Alternative Earth:
- WRAP
- #whomademyclothes
- Bottom line:
Alternative Apparel: Sustainable textile manufacturing
Sustainable is the agenda of the current world. With 2030 around the corner, every big and small company and household is making efforts to achieve sustainability goals. The seventeen sustainability goals by the UN with a deadline of the year 2030, call all the governments and citizens to shift their lifestyle and business operations to fit in a sustainable model. The goal of sustainability is to create cycles of behavior for long-term benefits for people all around the globe.
There are three defining elements of this: economic, social, and environmental sustainability. We apply the term “sustainable” to every aspect of the corporate world, including food production, commercial industries, international trade, and now textiles. Sustainable textiles result from ethically responsible ways of production. The production of sustainable clothes has consideration for society, the economy, and the environment. Textile manufacturers are now making efforts to implement labor-friendly and environmentally friendly processes of manufacturing. They are also using recycled and eco-friendly materials in the products to take a sustainable approach.
Alternative Apparel and sustainability:
Since its beginning Alternative Apparel is known to be a great contributor towards sustainability. Its eco-friendly materials, a limited amount of chemicals, and control of water and wastewater in production are globally known and acknowledged by organizations such as WRAP (Worldwide Responsible Apparel Production) and ILO (International Labor Organization). Following are some other measures taken by the company towards sustainability and environmentalism.
Alternative Earth:
In 1997, the brand launched a program “Alternative Earth” to promote its sustainable clothing collection. As per the program, the manufacturing of these items was based on “earth-friendly production,” from process to the material. The brand preferred materials such as recycled polyester, organic cotton, and man-made sustainable fibers such as rayon.” Moreover, the fabrics were finished with natural wash methods, low-impact dyes, natural enzymes, and biodegradable fabric softeners. To further intensify the contribution to society, a substantial; portion of revenue from the Alternative Earth goes to charities and environmental organizations.
WRAP
Alternative Apparel has proved to manage its production and operations on the sustainability guidelines. Consequently, the company has achieved WRAP (Worldwide Responsible Apparel Production) certification for many of its factories.
#whomademyclothes
The awareness campaign #whomademyclothes is another action campaign by Alternative. The program follows the eco-friendly guidelines and gives awareness to the client base regarding their responsibility towards the environment. Through this campaign, the brand connects its buyers with makers around the globe. The hashtag works two ways. Firstly, Alternative Apparel collaborates with its manufacturing units to promote human rights protections and sustainability. Second, the company promotes its compliance with the guidelines of WRAP and the Fair Labor Association.
Bottom line:
The rivals of Alternative Apparel demand more transparency and public disclosure of audits reports that reflect the environment in their factories. They respond to all the fuss with the WRAP certification the brand has achieved. The certification means that an independent auditing organization has reviewed the factories for their sustainable environment, including worker protections and eco-friendly production. To further enhance the transparency, Alternative has joined forces with the Fashion Revolution, an organization that works solely on the safety and transparency of garment workers.
It is a proven fact that buying Alternative Apparel is your step towards sustainability as a responsible Earth dweller. You can buy stylish, comfortable, and attractive Alternative t-shirts for your promotional activity to promote sustainability awareness along with your brand image. This brand always puts the environment first in its line of comfort clothing. You can do the same by shifting towards ordinary and eco-friendly clothing. ApparelnBags is the best platform to fulfill your need for sustainable fashion at the lowest rates. The high-end customization of your clothes provided by us will take your brand image to the peak of efficiency.