Your business’s success will be measured by how it performs. There are many measures of performance that can be used to measure your business’s success. These include whether clients are retained, acquired, engaged with your brand, and encouraged to invest in your business through continued purchases of custom packaging products or services.
Any company will invest a large amount of its time and money in research and analysis to identify a target audience and market them. It is essential to foster loyalty once a brand has gained customers to maximize your return on all your efforts.
The Customer Lifetime Value (LTV) is the sum of all the money a customer spends in a lifetime. This figure helps generate long-term sales forecasts that will help you plan for your business’s longevity. You have worked hard to get new customers. But how can you keep them coming back for more?
A custom packaging solution for customers who purchase products from your brand can be a great way to enhance their experience. This touchpoint will show customers that you care about their experience and have improved the quality of your interaction.
A recent survey found that 70% of respondents believe packaging design influences their buying decisions. Forbes also found that 47% of consumers would make repeat purchases from online merchants with premium packaging. You can make your packaging memorable and increase customer lifetime values with custom packaging.
Transform Your Brand into Packaging
Now it’s time for you to put your market research into action. Your packaging design will resonate with your clients by understanding their target audience and branding accordingly. Consider all aspects of your brand identity and translate them into your box design template. This will help you to continue to promote your brand’s message.
Your custom product packaging design should match the elements of your logo and any other visual media. Your existing media should seamlessly integrate design elements like the color palette, typography style, graphics, or further visible details.
Consistency is a key to reducing friction during the shopping process and increasing brand recognition at every touchpoint with your audience. Your brand’s visual elements should be preserved so your customized box packaging design can be easily recognized.
Your custom product packaging design can be used as an additional marketing tool. Your market will associate your brand’s visuals with your packaging, which will lead to more vital branding overall.
Attract Your Customer through Packaging
Unboxing is an excellent opportunity to tell your brand’s story dynamically and engagingly. It can also elicit an emotional response from your customers. You can create an emotional response that helps and does not hinder sales by considering your audience’s needs and including them in your package design.
It is assumed that the color selections have been made by the market niche you are targeting and the emotions that the chosen color will evoke. There’s even a science behind the psychology of colors. You can emphasize the finer points of your packaging as the visual elements continue to build your brand’s identity.
Your packaging design should communicate the qualities and values you want your brand associated with. Your brand should be simple. Make sure your packaging design is minimalistic in structure, shape, and size. Is your brand ethical?
If your brand is ethical or eco-conscious, you can communicate this by using recycled materials and adding a message to the packaging. Your packaging should have depth. Your brand’s values will help you connect to your audience on an even deeper level.
Your eco-friendly values can easily be communicated without compromising the uniqueness of your package.
Create a Good Packaging Experience
There are few things more satisfying than feeling valued by the brand you purchase from. Personal messages from a business to customers increase the likelihood of buying again. Your business does not have to use the same branded boxes, but personalized packaging inserts can be used to create a more personal experience for your customers.
An example of an always appreciated insert is a simple thank-you card. Although these can be printed, customers will feel that they deal directly with people who genuinely understand their business.
An insert asking for a review of the product or sharing on social media may be included. Customers will see more value in a coupon or discount code in exchange for their time. Customers will trust your brand more if they can leave reviews, whether current customers or potential buyers read those reviews.
A surprise gift that complements the purchase of your product is another way to impress customers. The difference between a successful brand and a mediocre brand is going above and beyond expectations.
Even if this seems impossible, investing in something small like a sample can yield significant returns over the long term.
Even the smallest gift can significantly impact your customers by making them feel appreciated.
Eco-friendly Packaging
It’s almost a requirement to use eco-friendly packaging . Consumers are spending more to support the sustainability movement. Customers won’t do business with brands that don’t care about reducing their carbon footprint.
You must be a more sustainable company and publicly display your efforts. Your brand’s core values and innovation can be promoted to engage your customers and increase their LTV.
Your brand can set this tone throughout visual media, packaging design, and at checkout. Customers choose to use sustainable packaging materials like recycled cardboard and biodegradable packing films.
Your brand should have eco-friendly initiatives as a core part of its story.
The unboxing experience should not be considered an afterthought, even though it is one of your final touchpoints between your brand’s audience and your brand. Brand loyalty will be increased if customers are treated with respect. Your brand must make a lasting impression to increase customer lifetime value through custom packaging.
Rush Custom Boxes offers an online custom packaging design platform that allows you to share your brand’s visuals with each customer at every transaction. You’ll see the benefits of taking the time to create something unique if you invest in that.