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The meaning of the word breitling replicas was a combination of the two words "second" and "watch" and was part of a marketing campaign to re-establish Switzerland as a major player in the worldwide wristwatch market. The plan was to introduce a watch that was both casual while also being fun and functional at the same time. Soon the swiss army watches watch began to gain popularity and as it did so captured its place in the market challenging Japanese manufacturers such as Seiko. Swatch Group was successful in putting the Swiss back on the map in a big way. Two years after introducing their line of Swatch watches the Swatch group successfully sold more than 3.5 million watches. To continue to hold their position the swiss audemars piguet watches Group began making different styles of watches such as the Pop Swatch. This Swatch could be attached to your shirt or vest and soon became very popular. Artists from all over lent their creativity in helping the company develop unique trendsetting original Swatch backgrounds and bands.