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Why e-Books Must Cos

Why e-Books Must Cost More

Big increases in e-book prices look as if a disappointing great amount an eye to consumers. They may be obligatory, , to commemorate last authors and publishers in vocation as e-books substitute letter-paper ones.

The ceremony an eye to that examination isand others chiefly the publishers' requested an eye to greater spring in e-book pricing. Amazon has superseded selling divers e-books an eye to $9.99, while Macmillan wanted to tote up $5 to the prize.

Amazon gave in and other publishers deliver superseded following application.

The grounds an eye to the swift compression on Amazon?

Steve Jobs.

Apple madethat read publishers spring in pricing especially. This is, of positively, a superlative call it a day from Apple's unshakable requested an eye to standardized, across-the-board iTunes pricing.

If you are in the media vocation or solely interested in other people's vocation models, admit me clear up how the publishing industriousness works. The numbers and examples are from discussions with confreres in the vocation and are intended to be virtually non-specific.

Before I be prolonged, admit me release that in the good old days I deliver authored two books, so I am not an unbiased non-participant. Still, I weigh I can put forth the context virtually.

Here goes:

Until newly, Amazon demanded a 70 percent summarize of e-book sales. At $9.99-a-book, that fist a mammoth $3.00 an eye to the publisher. Compare that to a 50/50 split an eye to a letter-paper that clout rate $26.95 in a value. At that prize, the publisher got around $13.50.

Sure, it costs more to language and dispense letter-paper books, but not so lots as you'd weigh. Publishers would lots willingly prefer offer a hardcover or paperback and come $10-$15 a replication than offer an e-book at come $3.00.

Consider that the designer, who clout deliver eject weeks/months/years practical on the , may be paid a 10-15 percent commission on the wholesale prize. At $3.00 that's 30-45-cents-per-book. At $13.50, it's $1.35 to $2.00. A monumental variation an eye to the designer.

Amazon, I am told, newly increased publishers' partition of e-book sales to 50 percent. Now our $9.99 e-book delivers $5 upon someone to the publisher.

A fresh $14.99 e-book prize gives the publisher $7.50, a prize that according to my publishing industriousness confreres more approaches the true to life rate variation bounded by e-books, paperbacks, and hardcover editions. It and manufactures the e-book a tad excepting appealing to be able for hunters who'd differently allow a "real" .

At $14.99 with a 50/50 split, non-fiction and publishing e-books looks a truthful vocation. When the bookseller takes 70 percent of a $9.99 sales marathon, it means that a tons of books won't be written or published. Only a blockbuster could perhaps proceed towards truthful rhino at such a sordid prize.

(I deliver seen reports that Amazon on paid more an eye to e-books and subsidized the prize down to $9.99. Not a prolonged provisions conquering great amount an eye to anyone).

As a consumer, the prize increment upsets me and manufactures me exasperated at publishers. As the designer of two computer books, I deliver some familiarity of publishing economics and I am impressed that Macmillan stood up to Amazon on their authors' (and their own) behalf.

If the cosmos is at any point wealthy to substitute incarnate books with electronic ones, a fresh pricing sitter in needed. Macmillan, with an with from Apple, has pushed Amazon to receive what may be a sustainable vocation sitter.

And that's honest an eye to authors, publishers, and, in the final, readers.

David Coursey has superseded non-fiction around technology ite and companies an eye to more than 25 years. He tweets as @techinciter and may be contacted via his Web .