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Post n°164 pubblicato il 24 Agosto 2010 da luxlvbags
Selected reasons: Burberry has been rejuvenated. Christopher Bailey is a big contributor, but the brand CEO Angela Ahrendts played a more crucial role. In close co-operation with Bailey, while a series of bold decisions she helped Burberry obtained in just a few years a considerable expansion, cheap louis vuitton handbags people and even the British have begun to compare old and Louis Vuitton.
Angela Ahrendts louis vuitton bags 2010 blonde, beautiful figure, dressed like a too large to get out from the fashion people. At the same time, her conversation was amiable man, nothing like the people in the large fashion. Many luxury brands are strong emphasis on their ultimate quality and unique. As Burberry's CEO, was born in the United States, but have a more approachable Ahrendts business philosophy. "As a luxury brand, you do not have to posturing." She said, "We do not want aggressive, but to look hospitable."
Burberry was founded in 1856 for the British army during World War I produced double-breasted trench coat, after the war continued to be widely welcomed. But to the 90's of last century, rigid style and brand image to make it onto the downhill, consumers began to decline it as a raincoat factory. In 1997, Burberry has extensive sales experience to invite American Rose Marie Bravo as CEO. She let us down, turn the tide, the brand closely linked with the star, launched the fashion conference, and the brand logo with the big issue of Plaid design, expanded product categories. Under her wise decision, Burberry re-accepted, sales rose, global fashion brand power has finally re-joined this list.
In 2006, Ahrendts succeed Bravo as the new CEO. As the successor to the legendary strong woman, Ahrendts must achieve a breakthrough, they will not lose to the former. On her head a step can be described as radical: that discontinued its 35 product categories - most of the classical lattice models. Check her that there is a tendency to abuse, must be adjusted to rebuild its classic image. Burberry was already grown, Ahrendts Zeyi greater ambitions to continue to expand, particularly in China, Dubai, India and the United States focused on the market. In her helm, the company increased revenue by 40%, nearly 20 billion U.S. dollars, profit rose 30%.
On the surface, Ahrendts and brand creative director Christopher Bailey is no common, but the two have worked closely in the work, or even offices are linked together. Prior to joining Burberry, who had worked in the work of Donna Karan. "She is my good partner." He said, "Her energy, passionate, good at developing strategies. Neither of us is born in that rich house, but I do not think that the luxury industry means money. We down to earth, most people want the brand to be loved. "Burberry's business after taking over, she immediately took over the brand to one of Bailey should be designed services - from product design to shop for the design by his hand. "We want to clean brand image, to remove unnecessary branches. Luxury consumers often travel around the world, where they hope to have the same services - whether a cup of Starbucks coffee, or Apple's cell phone." Ahrendts said.
Collaboration in the Ahrendts and Bailey under, Burberry evolved into a brand image of the young. Kate Moss, Agyness Deyn, RosieHuntington-Whiteley, Emma Watson has appeared in print advertising among brands. In 2009, Burberry opened an interactive website artofthetrench.com, used to display the brand's most classic trench coat on the street taking photos. In February this year, the 2010 autumn and winter fashion week, Burberry has cooperation with SKY Television to conduct 3D discount louis vuitton handbags 2010 conference broadcast. In 2008, the pair created together Burberry Fund, is committed to using global resources to encourage young people to play a clever idea, through the boundless imagination to achieve goals in life.
So ambitious, Burberry is it you want to be another Louis Vuitton bags "No, our goal is not in line with them," Ahrendts said, "We worked well, but we do not want to become someone else."
Angela Ahrendts louis vuitton bags 2010 blonde, beautiful figure, dressed like a too large to get out from the fashion people. At the same time, her conversation was amiable man, nothing like the people in the large fashion. Many luxury brands are strong emphasis on their ultimate quality and unique. As Burberry's CEO, was born in the United States, but have a more approachable Ahrendts business philosophy. "As a luxury brand, you do not have to posturing." She said, "We do not want aggressive, but to look hospitable."
Burberry was founded in 1856 for the British army during World War I produced double-breasted trench coat, after the war continued to be widely welcomed. But to the 90's of last century, rigid style and brand image to make it onto the downhill, consumers began to decline it as a raincoat factory. In 1997, Burberry has extensive sales experience to invite American Rose Marie Bravo as CEO. She let us down, turn the tide, the brand closely linked with the star, launched the fashion conference, and the brand logo with the big issue of Plaid design, expanded product categories. Under her wise decision, Burberry re-accepted, sales rose, global fashion brand power has finally re-joined this list.
In 2006, Ahrendts succeed Bravo as the new CEO. As the successor to the legendary strong woman, Ahrendts must achieve a breakthrough, they will not lose to the former. On her head a step can be described as radical: that discontinued its 35 product categories - most of the classical lattice models. Check her that there is a tendency to abuse, must be adjusted to rebuild its classic image. Burberry was already grown, Ahrendts Zeyi greater ambitions to continue to expand, particularly in China, Dubai, India and the United States focused on the market. In her helm, the company increased revenue by 40%, nearly 20 billion U.S. dollars, profit rose 30%.
On the surface, Ahrendts and brand creative director Christopher Bailey is no common, but the two have worked closely in the work, or even offices are linked together. Prior to joining Burberry, who had worked in the work of Donna Karan. "She is my good partner." He said, "Her energy, passionate, good at developing strategies. Neither of us is born in that rich house, but I do not think that the luxury industry means money. We down to earth, most people want the brand to be loved. "Burberry's business after taking over, she immediately took over the brand to one of Bailey should be designed services - from product design to shop for the design by his hand. "We want to clean brand image, to remove unnecessary branches. Luxury consumers often travel around the world, where they hope to have the same services - whether a cup of Starbucks coffee, or Apple's cell phone." Ahrendts said.
Collaboration in the Ahrendts and Bailey under, Burberry evolved into a brand image of the young. Kate Moss, Agyness Deyn, RosieHuntington-Whiteley, Emma Watson has appeared in print advertising among brands. In 2009, Burberry opened an interactive website artofthetrench.com, used to display the brand's most classic trench coat on the street taking photos. In February this year, the 2010 autumn and winter fashion week, Burberry has cooperation with SKY Television to conduct 3D discount louis vuitton handbags 2010 conference broadcast. In 2008, the pair created together Burberry Fund, is committed to using global resources to encourage young people to play a clever idea, through the boundless imagination to achieve goals in life.
So ambitious, Burberry is it you want to be another Louis Vuitton bags "No, our goal is not in line with them," Ahrendts said, "We worked well, but we do not want to become someone else."
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