Wendie Tomsic blog

The New York Times Paywall: Yes, It Works


div class="yn-story-content">If you haven't heard, The New York Timesaround its digital content beginning 2 p.m. ET on Monday. Based on our initial tests, it's already fully functional.After clicking through 20 articles on the site, further access was blocked by a pop-up message politely requesting I subscribe to read more. I was still able to read a seemingly unlimited number of articles if I clicked through from Facebook, Twitter or another online publication. I was also able to read another five by arriving via Google and, interestingly, five more if I searched through Bing, suggesting that I can simply switch search engines if I need to pull up more than five Times articles about a given subject in a 24-hour period down the road. (I've reached out to the Times to confirm that the paywall is supposed to work this way, and will update this post with any further information.)This all makes a good deal of sense. The Times isn't trying to get everyone to start paying for its digital content -- in fact, the publication has repeatedly stressed that the paywall will only impact a small percentage of its readers, and it very much wants new and casual readers to continue to have access to its content. Specifically, it will impact those that have a habit of arriving at the nytimes.com to read several articles per day, and/or those who frequently access Times content through its mobile and tablet applications. It won't impact lighter readers, and those who tend to arrive at the Times from search or social media. I fall in the latter category, and I suspect many of you do, too.Paywall DetailsFor the first four weeks, the Times is offering a heavily discounted digital subscription rate of $0.99 for the first four weeks. After that period, readers who wish to continue reading more than 20 articles per month, and who want to have access to full Times content on their mobile and/or tablet devices, must then choose between three different plans at :$15 for four weeks of access to NYTimes.com and a mobile phone app.$20 for four weeks of access to NYTimes.com and its iPad app.$35 for four weeks of access to all of the above.Print subscribers to the Times will continue to have access to all of the Timess digital offerings at no additional charge. International Herald Tribune print subscribers will have free access to nytimes.com only.Those who decline to subscribe will still be able to read all NYTimes.com front page content and up to 20 additional NYTimes.com articles per month, as well as browse -- but not click through to read -- the Top News sections of the Timess smartphone and tablet applications, without paying. In addition, non-subscribers will have access to articles found through search (limited to five per day from major search engines), blogs and social networks like Facebook and Twitter, even if they have exceeded their 20-article reading limit.Toda la Musica de Cuba volume 09 - Various Artists .CIA - Total Science .Future Signal - Time Vortex (Assassin) .Split EP .You Can't Have it All