Built from Scratch

Coke Debuts High-End Fashion Line Inspired by Old Branded Clothing

Coke is launching a fashion line dedicated to its iconic brand heritage, ugg pas cher partnering with vintage-minded designer Dr. Romanelli—aka DRx.

Per the Atlanta-based soda giant, Romanelli's bottes ugg 200-piece "Coca-Cola by DRx" collection was inspired by Coke clothing he sourced from flea markets and vintage stores from around the world. Items have been stitched together from multiple Coca-Cola-branded garments and entail higher-end bomber and biker jackets and vests, ranging between $450 and $1,650, while T-shirts are available at $35-50.

The streetwear harkens back to the 1960s, '70s, '80s and '90s. The collection, ugg soldes Coke says, also represents an homage by Romanelli to Japanese designers Jun Takahashi, who has done work for Nike, and Junya Watanbex, who has fashioned sneakers for Converse.