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New Controversial Book Claims That the Song Lyrics of Jay-Z Reveals the Secrets to Success for the Hip-Hop Generation

"I Will Not Lose! The blueprint for greatness when good is not enough" is a street-smart self-help guide inspired by the song lyrics of Jay-Z. The book gives a unique approach to personal development, revealing how the lyrics of one of Hip-Hop's most successful artists can be a source of inspiration for a highly ambitious generation during these challenging times.

Alexandria, VA (PRWEB) January 26, 2011

There has been extensive coverage in recent years of Jay-Z’s meteoric rise in the entertainment industry and the world of business, but what fans, critics and the media seem to find most intriguing about the Brooklyn born rapper is his cryptic song lyrics. Every new lyric by the rapper is met with anticipation and debate; his music continues to be a hot topic on the web and in the streets.

Author, Duane L. Lawton, has written a new self-help ebook, “I Will Not Lose! The blueprint for greatness when good is not enough” that is inspired by the song lyrics of Jay-Z. The book, whose main title is taken from a self-affirming statement of confidence that Jay-Z has famously declared out-loud in his music, champions a ‘street-smart’, think-outside-the-box approach to personal development and is aimed at readers from all walks of life that share one powerful trait -- undeterred ambition. Broken down into 7 sections, “I Will Not Lose!” lays out a complete “blueprint for greatness” for ordinary people who have extraordinary expectations for their personal lives.

In "I Will Not Lose!" Lawton devotes over 300 pages examining lyrics from more than 90 of Jay-Z's songs -- it's the most in-depth work ever written about the music of a rap artist. The author makes the argument that while Jay-Z’s lyrics are perceived as self-aggrandizing, his words actually give profound insight into what it takes to be successful in life whether you’re a platinum-selling rapper turned business mogul or a young hustler from Brooklyn with dreams of going to college or owning a business. Jay-Z used to be that guy.

Jay-Z’s lyrics about his drug-dealing past and his music’s focus on materialism has made him a target of critics who say that his work glorifies crime and violence and glamorizes an opulent lifestyle that’s out of reach for most of his listeners. Lawton, a fan of Jay-Z's music since the rapper’s debut album, Reasonable Doubt, disagrees. “Anybody who thinks Jay-Z’s lyrics are just about 'money, cash and hoes' (in reference to the title of one of Jay-Z’s biggest hits in the late 90’s) may hear his words but aren’t really listening. I think Jay’s lyrics resonate with fans because in his words he’s able to reflect on the ups and downs of ambition in a way that is universally understood. Through his lyrics, Jay-Z vividly gives a complete 'picture' of both struggle and success, in which you see yourself -- whether you’re a student, athlete, artist, street hustler, career professional or an entrepreneur.”

Lawton believes that by trivializing the lyrics of rappers, even Hip-Hop’s most gifted wordsmiths like Jay-Z,fan and critics fail to see how an artist’s words of confidence and defiance can actually have a positive impact on their own lives. Lawton: “Jay-Z is as much of an American success story as Warren Buffet, hence, his co-billing with the investment giant on the Forbes magazine cover. But the title of the book makes the message clear: ‘I Will Not Lose!’ is not about Jay-Z’s greatness, it’s about realizing yours.”

To get a copy of “I Will Not Lose! The blueprint for greatness when good is not enough”, visit the ebook’s website at

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DUANE LAWTONDLL Publishing571-723-3612Email Information