Creating and maintaining strong brands and loyal customers have become increasingly difficult in today's competitive environment.
Chanel Bags Brand loyalty has been shown to be associated with higher rates of return on investment through increases in market share.
Louis Vuitton damier canvas Bags Though several factors (e.g., trust, satisfaction, commitment, familiarity etc.) are found to influence brand loyalty, involvement plays a predominant role.
Mulberry Handbags This research has made an attempt to examine the relationship between involvement and brand loyalty.
Louis Vuitton Handbags Involvement has been measured with the help of Consumer Involvement Profile (CIP) (Kapferer and Laurent, 1985) and the factor analysis revealed that 4 antecedents of involvement are highly significant.
Fake gucci handbags With the help of multiple regression the influence of these 4 antecedents on brand loyalty has been examined,
replica handbags the outcome confirms that involvement is one of the important Full color printing factor in predicting brand loyalty.
After opening economy to global companies,
Chanel handbags India experiences mind-boggling whirr of changes in marketing. The Indian consumer is flooded with a plenty of brands, both Indian and international.
Louis Vuitton Wallets The new brands offer innovative features with better quality, but from the perspective of Indian manufactures,
Prada Bags these new entrants are major threats (Samudhra Rajakumar and Sritharan, 2004). In this context redefining of the role of marketing as creating,
replica louis vuitton Handbags communicating and delivering value to customers (Kotler, 2006), and constant tracking of consumer preferences are a must to evolve some strategies to maintain their existence in the market; and one of them is creating brand loyalty.
Branding is the process by which companies distinguish their product offerings from those of their competitors (Aaker, 1991).
Louis Vuitton Monogram Canvas Bags Marketers develop these products into brands which attain a unique identity. By developing a unique identity, branding permits customers to develop an association with it and trust it. Once this trust is developed, branding will lead to high sales,
Louis Vuitton monogram multicolor handbags ability to charge price premiums and the power to resist distribution of power (Ehrenberg et al., 1990). For example, Coke or Pepsi comes to mind when one refers to soft drink;
Gucci Handbags Vicks Vaporub comes to mind as a solution for cold; and Dettol as an antiseptic for everyday nicks and cuts. These examples highlight the role of brands in consumers' buying behavior. Some brand images remain in the consumers' mind forever (eg., Cadbury's, Pears, Ponds, etc.) and they come to stand for an entire range of ideas, ralph lauren polos sentiments, etc. Thus a brand is created by augmenting a core product with distinctive values that distinguishes it from its competitors.
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