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Oscar Nominated Actor Edward James Olmos Headlines Stellar Cast of Hispanicize 2011 Keynoters and Entertainers

HOLLYWOOD, Calif., March 28, 2011 /PRNewswire-USNewswire/ -- Oscar Nominated Actor Edward James Olmos, one of the nation's most admired Latinos in Hollywood and one of the best known advocates for education, will headline the stellar cast of keynoters speaking at Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, April 6-8.

Olmos, who in addition to being nominated for an Academy Award for "Stand and Deliver" was most recently Adm. William Adama in the just concluded "Battlestar Galactica" series, will deliver the breakfast keynote address of Friday, April 8.

Joining Olmos as keynoters are:

Javier Farfan, Director of Cultural Marketing for Pepsico. Farfan will open the conference with a breakfast keynote on April 7.Rosanna Fiske, CEO/Chair of the 20,000-member Public Relations Society of America (PRSA), will provide the lunch keynote of April 7 sponsored by the Walt Disney Company. Fiske is the first Latina ever elected Chair of PRSA.Rick Wion, Social Media Director for McDonald's Corporation, will keynote the lunch of April 8. Returning for this year's comedy routine titled "Latino Bloggers and Weird PR People" will be renowned comedian/screenwriter Rick Najera. Najera will share his comic madness during the dinner reception of April 7.L.A.'s signature hotspot The Conga Room at L.A. Live will host the official After Party of Hispanicize 2011, a Hollywood affair co-sponsored by Buick/OnStar. Buick will be driving many of the conference attendees to what promises to be an incredible party/networking event. The after party DJ will be the multi-talented Rikki Rincon of the Dallas-based R2Latino and The Global Cafe.

Co-presented by the(HPRA),and thein partnership with the(PRSA), the conference now features more than 33 professional development opportunities and more than 80 speakers focused on Latino social media, blogging, PR best practices and diversity.

The most updated version of the conference schedule can be viewed at .

CONFERENCE SPONSORS

The Walt Disney Company, Disney Parks and Buick/OnStar are platinum sponsors of the conference. The Advertising Agency Partner of the conference is The Sensis Agency and the Latino Social Media Agency partner of Hispanicize 2011 is . The Technology sponsor is the Ford Motor Company. The Electronics partner of the conference is Sony. For the second year in a row the official airline partner of the conference is Southwest Airlines. Other sponsors include Walmart, Clorox, Sprint, Kolcraft, Lowe's, McDonald's, Que Rica Vida (General Mills), UnitedHealthcare, VPE Public Relations, TeleNoticias, Business Wire, The Axis Agency, PR Newswire, The Zocalo Group, Super Boleteria, , Stone Crossing Solutions, the California Milk Processing Board, the Metropolitan Transit Authority of Los Angeles and Survey.com.

Conference sponsorship information is available by contacting .

About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.

The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit .

About Hispanicize

Co-headquartered in New York City and Miami, Hispanicize is the complete resource for Latino social media marketers and bloggers. The company was co-founded by Latino social media thought leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference, Louis Pagan, Co-Founder of LATISM and Migdalia Rivera, founder of Latina on a Mission.

Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.

To follow Hispanicize.com on its Facebook fan page, visitor on Twitter @Hispanicize.

SOURCEHispanic Public Relations Association

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