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Penney forms new division, sets online ventures


NEW YORK (Reuters) – J.C. Penney Co is forming a unit to focus on specialty brands, expanding beyond its namesake department stores.The move comes as the retailer continues to lose share to rivals such as Macy's Inc and faces pressure to seek new avenues of growth.The Growth Brands division, aimed at boosting sourcing and marketing of exclusive or niche products, will start work in 2011 with the Clad online menswear store and an e-commerce site for gift-givers called Gifting Grace.The online ventures, launched under a marketing partnership with Hearst Magazines, should help the retailer in reaching out to more customers, but analysts worry Penney's ventures might be too little, too late."It's a logical strategic step but it also feels a little bit like grasping at straws," Morningstar analyst Paul Swinand said."It's a good idea, (but) you are not early to the party," Swinand said, adding that the retailer already faces cut-throat competition online from Macy's and Kohl's.Many U.S. retailers that offer exclusive yet affordable merchandise stood out from the pack in October, hinting at a key to success for the all-important upcoming holiday shopping season.A dearth of must-have goods and compelling price tags has been driving investors away from mid-price department stores such as J.C. Penney and Dillard's.Analysts have particularly raised concerns about Penney's merchandise and presentation."I continue to walk through (Penney) stores and shake my head," Patty Edwards, chief investment officer of Trutina Financial, told Reuters last month. "I think that Kohl's is going to end up eating J.C. Penney's lunch."Kohl's has better management, merchandise and pricing, Edwards added.Kohl's now intends to open 40 new stores next year, Chief Financial Officer Wes McDonald told analysts on a conference call. The company had originally planned to open 30 new stores.Penney shares were down 0.8 percent or 27 cents at $32.40 in late morning trading.(Reporting by Dhanya Skariachan and Phil Wahba; Editing by Lisa Von Ahn and Matthew Lewis)Soon download mp3 albums.Math Face mp3 songs download.War mp3 albums.The City Never Sleeps download mp3 albums.Megablast download mp3 albums.Nothing but You tracks.Dance mix Show (20 may 2007) mp3 songs download.Last Goodbye tracks.Desire tracks.Thiz Rox music mp3