Wedding Dresses

The hunt is on for the first Jolie-Pitt wedding photo


In a year of HUGE celebrity news, it takes true A-listers to make Hollywood lose its mind again.And, that's precisely what happened when Brad Pitt and Angelina Jolie revealed Thursday morning that they'd tied the knot on Aug. 23 in France.Yes, they released details on when and where, and even revealed how their six children played a role in the ceremony, but the one thing we haven't seen? Photos.WireImage co-founder and veteran celebrity photographer Kevin Mazur says don't count on seeing an official wedding photo from Jolie and Pitt – ever. "In the case of Brad and Angelina, they're extremely private and they control everything. You likely will not see a photo from that wedding," he says.Don't believe him? Then just consider the other A-listers, some of whom have been married for years, whose wedding photos we've never seen."Matt Damon has done it, Ben Affleck has done it. A lot of people like that, they want to keep it private."And, the list goes on: Beyonce and Jay Z, Gwyneth and Chris Martin, Zoe Saldana and Marco Perego.But why do such public figures insist on beating the same "we're private people" drum? Because they want to keep their special day special, Mazur says."We approach celebrities to help them get distribution of their wedding photos, and a lot of times, you get people like them who don't want to put out photos at all. They want to keep the whole event private and just for themselves. " You won't find any Brangelina wedding photos on social media either.Unlike other high-profile stars – ahem, Kim Kardashian and Kanye West – who use social media to push out their most personal moments, the Jolie-Pitts have no social media presence and these days are seen mostly at public events, like when they're promoting a movie or attending a conference."All the magazines, whenever they get wind of a wedding, they're trying to get the exclusive, and usually People wins. But, nowadays, what's happening is people are Instagramming their photos and it's all about the social media (more) than the magazine," Mazur says. "Everybody's trying to draw eyeballs. Perfect example: Look at Kim and Kanye. It was more about social media than a magazine."While Jolie and Pitt have no footprint online, social media companies like the photo-centric Instagram are naturally thrilled that other A-listers such as Reese Witherspoon, Taylor Swift and Beyonce use their digital platform to reach fans directly, often cutting out the magazine middleman."What we've seen over the past couple of years is celebrities turning to Instagram as a place where they connect very authentically and directly with their fans," says Instagram's partnerships lead Charles Porch. "It's a new ecosystem. You've got this place where celebrities are connecting really authentically with fans and fans are beginning to expect this kind of experience from the people they like to follow."That doesn't mean there isn't room for multiple forms of media to all get out the same message, Porch adds. "We see Instagram photos in Us Weekly all the time. E! News actually has an Instagram wall on their set, where they pull up photos and track what's growing the most quickly. That helps everybody."Well, almost.The shift from celebrity magazines to social media has also driven down the price tag on the exclusive "money shots" – like the coveted Jolie-Pitt nuptials pic – that the paparazzi chase. "Those numbers are down now," says Mazur. "The million-dollar photo, the half-a-million-dollar photo days are long gone. Everybody right now, they all cry 'poverty,' all the magazines. I think a photographer will be lucky to get a hundred grand (for the Jolie-Pitt photo)."On the flip side, if Jolie and Pitt decide to sell wedding photos, it likely won't be for personal gain.They have, after all, done it before.When their eldest biological child Shiloh was born in 2006, they donated the reported $4 million earned in the sale of her People magazine baby photos to their Jolie-Pitt Foundation. They did same thing for an even bigger payday – a reported figure of $14 million – when twins Knox and Vivienne were born in 2008."It's huge that they got married. How much of a story it becomes depends on how many details are released. The world has been watching their relationship for nine years. How long the story will live depends on how much new information there is to report. I could see them releasing a photo and the proceeds of it going to charity. That sounds like something they would do," says Keija Minor, editor in chief of Brides magazine.And, Brad and Angie being Brad and Angie, they've already started to control the messaging about their nuptials.On Thursday morning, Pitt stepped out for a photocall in England to promote his upcoming WWII flick Fury, where all eyes – and cameras – were trained on his left hand. He sported a simple wedding band, and Mazur says that may be the best we get – for now."Brad, I doubt, is prancing around showing his ring during his press thing. I think he's just going on with his life, and it's like, 'Yes, we got married.' Everybody's going to ask him questions about the wedding, and I have a feeling it'll be a really brief answer, if he does say anything. I guarantee he's probably going to say, 'It was a private affair. It was beautiful, with the family and it's for the family.' I have the utmost respect for a celebrity who will turn down any type of money for that."Whatever the newlyweds decide to do with their photos, one thing is clear: the hunt is on."Even if they don't release a wedding picture, the paparazzi now are hunting them down to have the first pictures of them (together)," says Mazur. "Any magazine or website will want to say, 'We have the exclusive; we have the first photos.' "And, what if, by some miracle, the new Mr. and Mrs. Pitt decide to pull a KimYe and post their official wedding photo to Instagram?"That would be a great day at the office," says Porch.