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A Rolex with an Alarm complication? Well, almost; meet the Tudor Advisor

Rolex, the powerhouse of the Swiss watch industry, is respected and renowned for many things. It is, however, fair to say that regularly updating their lines and pushing the limits on design is not one of those things.

A case in point, Rolex have never released a watch with an alarm complication under the their own name. The closest you're going to get to this in the near future is (unless we see some major upsets at Basel 2011) this watch from Tudor. Now for those of you who may not know, (if that's the case; what kind of rock have you been living under? It's not like we haven't been talking about them) is a subsidiary company of Rolex - kind of a "Rolex-lite" if you're being uncharitable, or as we prefer to think of them, vintage Rolex style without the vintage Rolex premium. (See here and here for some great examples).
 
The Tudor we have for you today is a Tudor Advisor from the late 1950's - the combination of graceful aging and classic Rolex styling (along with the ever reliable A. Schild movement) make this a very attractive watch. But what really sells it for us is the alarm. The alarm complication is one of really limited application, often not noisy enough to wake you, and not particularly accurate, it really comes from a pre-electronic world, and conjures up images of Mad Men-esque businessmen - an image only reinforced by the model name of this watch, the 'Advisor.' We guarantee that every time you hear the warm, spring driven whirr of the alarm, you will almost believe you are living in a time where Blackberries and iPhones never existed, surely not a completely bad thing? 

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