After nike high heels decided to officially take part in this deal Nike signed a 2.5 million dollar contract for five years, plus royalties and other fringe benefits and this was then the entire "shoe game" changed. At that time many basket ball sneakers were simple and white but not the new Air Jordan 1's, they where a bold black and red. This then spawned the sneaker known today by many as the Air Jordans. Once Nike had gotten a hold of nike heels they then presented him with the name as well as the first style and set of colors that they were planning on creating. During the conference between MJ his agent and the Nike staff things seemed to not go so well and Michael was said to have a sort of bored look on his face. Nike representatives where worried but as soon as they left the meeting Michael said that he would like to take part in this deal. In early 1984 the famous christmas heels brand that we now see everywhere today was struggling. The previous year they were huge but as the running shoe craze began to die down Nike needed something new and inviting to make sure that the company stayed on top of the industry. During this time Michael Jordan was already endorsing some other companies and Nike saw him as the "Golden Ticket" to their success and therefore set out to sign him. Of course at this time Michael Jordan had no idea to what point this would grow but his agent saw the potential in signing a contract with Nike.
Nike needed something new
After nike high heels decided to officially take part in this deal Nike signed a 2.5 million dollar contract for five years, plus royalties and other fringe benefits and this was then the entire "shoe game" changed. At that time many basket ball sneakers were simple and white but not the new Air Jordan 1's, they where a bold black and red. This then spawned the sneaker known today by many as the Air Jordans. Once Nike had gotten a hold of nike heels they then presented him with the name as well as the first style and set of colors that they were planning on creating. During the conference between MJ his agent and the Nike staff things seemed to not go so well and Michael was said to have a sort of bored look on his face. Nike representatives where worried but as soon as they left the meeting Michael said that he would like to take part in this deal. In early 1984 the famous christmas heels brand that we now see everywhere today was struggling. The previous year they were huge but as the running shoe craze began to die down Nike needed something new and inviting to make sure that the company stayed on top of the industry. During this time Michael Jordan was already endorsing some other companies and Nike saw him as the "Golden Ticket" to their success and therefore set out to sign him. Of course at this time Michael Jordan had no idea to what point this would grow but his agent saw the potential in signing a contract with Nike.