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Cerro Wire Announces Video Highlighting True Sequential Footage™ Benefits

benefits include precision wire cutting and cost control

Hartselle, AL (PRWEB) March 28, 2011

Cerro Wire LLC, a leading manufacturer of copper electrical building wire and cable, announces a new video that features Cerro Wire’s True Sequential Footage™, a sequentially printed cable reel that provides accurate wire length with each cut. The video can be found on Cerro Wire’s .

The video explains that mechanical wire counters can slip, leading to inconsistent methods of calibration and excess inventory.This coupled with unstable copper prices cause distributors to lose revenue.Fortunately, True Sequential Footage prevents the need to carry excess cable inventory, providing precision length, accurate footage, and cost control.

True Sequential Footage uses a footage mark to document remaining wire, beginning with zero at the bottom of the reel and ending with the finished length at the top. The accurate footage mark allows for quick identification of the re-order point, guaranteeing the full purchasedand reducing random lengths. This better controls end-of-reel scrap.

The video reveals that without True Sequential Footage, more than 10% could be lost on a cut. For example, on a 200 foot cut, if the operator pulls wire through a mechanical counter and wraps it around the reel before zeroing out the counter, he loses 11 feet.Stomping the pedal causes another 6 feet to slip through, uncounted; then wire slips little-by-little during the cut, losing another 3 feet.At the end, the operator adds an extra 2 feet, just to be sure. The total loss, 22 feet, is 11 percent of the cut.

“Cerro Wire developed True Sequential Footage to address a problem that plagues every electrical distributor – the need to carry more inventory to coverinconsistencies,” says Rick McDonald, President of Cerro Wire’s Electrical Distribution Division. “It’s one of the most innovative products on the market, and it also increases our distributors’ profits.”

Press Contacts: Paula Kirtley        617.367.0100 ext. 118        paula.kirtley(at)mgr1(dot)com

About Cerro Wire LLCCerro Wire LLC, a leading manufacturer of copper electrical building wire and cable, supplies its products to wholesale electrical distributors and retail home improvement centers across North America. Cerrowire’s Electrical Distribution Division offers building wire for residential, commercial and industrial use. Our operating philosophy focuses on customer service, low cost operations, simplification and innovation. Our employees operate manufacturing and distribution facilities around the United States. Cerro Wire is a Marmon Wire & Cable/Berkshire Hathaway company.

Please visit our website atfor a complete description of our products and services. For more information, please contact Dale Crawford at 256-773-2522, or via email at dcrawford(at)cerrowire(dot)com.

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Kristin Nugent617-367-0100Email Information