Introduction SEO is the acronym for Search Engine Optimization. It is a method of improving the visibility or the ranking of a website. Ranking of the websites in a search index of an engine is done based on two classifications. One is paid a paid version and the other one is natural or organic version. In natural version, an algorithm is used to ensure the sequence of the websites in the search index of an engine.. SEO uses different types of search such as local, image, video, academic, industry specific, and vertical search engines. Services provided by SEO companies
Advice related to the technical development of the website like redirects, hosting, etc.
Development of the content.
Online Business Management.
Research keyword density and placement
Training to optimize the search engine results.
Site structure and content is reviewed regularly. Methods Used
Index Structure – The popular search engines uses crawlers to search pages using a specific algorithm. Pages with a higher number of hyperlinks and high keyword density are indexed at the top of the search result. There are several other factors used for indexing.
Crawling is prevented – If a search index contains undesirable content, the search engine spiders can be instructed to no to crawl and find the specific directories of files. A standard robots.txt file is used in the domain of the root directory.
Maximizing the prominence – Prominence can be increased by methods like cross linking between various sites and pages. The frequently searched phrases and keywords are used in articles of the websites to increase the visibility and the traffic. Content must be regularly updated. Tools Tools like Google Webmaster Tools are free tools used by Search Engine Optimisation to implement the above said methods. The tools help in the following manner: -
Check and then submit an error free sitemap
The crawl rate can be adjusted or checked. The statistics can be used to decide how a particular site can be accessed.
External and internal pages that link to a particular site.
Helps in getting the popular keywords and framing them into different phrases.
The CPC rate of a site is also shown using these tools.
The information about the indexing method used by the search engine to index a site.
A preferred domain can be set in order to arrange the URL sites in a proper sequence. Some of the popular tools used are:-
Wordtracker – It estimates the keyword density of an article and generates different phrases of a single keyword.
Ranking tools – Checks the page rank of the website.
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