Why Telemarketing Co

All About Telemarketing

Telemarketing Services do not include making indiscriminate calls to people, by going through a telephone directory, and making random calls. A company will go through the past purchase history, requests for information, application forms, surveys, credit or financial information, and other opt-in information, about their prospects. The data that they collect is then analyzed to identify people with the highest probability of buying their products and services. The final list created, is then used to make the telephone calls. This process is not only used by companies aiming to market products and services alone. Various alumni, political parties, and charitable organizations use this technique when they are looking for financial support from the public. Public opinion pollsters and marketing research companies also use this technique in gathering data from the public. Telemarketing Services involve making calls in person, or using a recorded sales-pitch, depending on the intended purpose. Most companies prefer to use a personal touch, and hire people to make these calls. These people go through a detailed training session, before they are allowed to start making calls. They are conversant with the company, its products and services, and will answer any question that a prospective customer may ask them. The phone calls are divided into two sessions, the first being a call to inform the customer of the purpose of receiving the call, and building a rapport, while the second is a sales pitch designed to encourage the prospect to make a purchase. The calls can either be inbound, or outbound. Outbound calls are generated by the company, and are usually directed at prospective or preexisting customers. Inbound calls are generated by the prospective customers, and are a result of advertising and publicity campaigns, and the efforts of the sales teams in the field.As with any other method of marketing, Telemarketing Services have had their share of negative publicity