sony ericsson open t

ericsson tennis sponsorship

ericsson tennis sponsorship

2009 WTA

FL, USA - The Sony Ericsson WTA Tour and Dubai Duty Free, one of the world's leading airport retailers and a premier Tour sponsor, announced on Monday the release of the second annual Zagat Best of The Sony Ericsson WTA Tour 2009 Guide, the crème de la crème handbook for shopping and dining in 24 of the Tour's top tournament cities. The Guide not only features Zagat's gold standard reviews, but favorite places for dining and shopping, selected by the world's savviest travelers - the Tour's top players - as they compete at the most prestigious tennis events in the world's most exquisite cities.

BRIEF HISTORY

In January 2005 Sony Ericsson became the worldwide title ericsson tennis sponsorship of the WTA (Women's Tennis Association) Tour with a landmark $88 million, six-year global ericsson tennis sponsorship deal. The partnership associates one of the world's fastest growing and innovative brands in the mobile handset industry with the world's leading professional sport for women.

The ericsson tennis sponsorship deal sees Sony Ericsson become the title ericsson tennis sponsorship of the WTA Tour and of the season-ending, globally televised Sony Ericsson Championships held each November and featuring the world's top ranked eight singles players and top doubles teams. The 2006 Sony Ericsson Championships took place in Madrid, Spain, and the 2007 event will take place in the same city.

Tennis Masters Cup
In September 2006 ericsson tennis sponsorship added the Tennis Masters Cup to its tennis sponsorship portfolio. The Tennis Masters Cup is a men's event that takes place in Shanghai, China, in November. This is the season ending tournament on the men's annual tennis calendar that brings together the top ranked eight players and the top ranked four doubles teams.
In December 2006increased its commitment to women's tennis one step further by announcing that it will tie up with the Karnataka State Lawn Tennis Association to bring the Sony Ericsson International to Bangalore, India, in February.

Sony Ericsson is the global titleof the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.

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