IMARC Group’s report titled “AR in Agriculture Market Report by Solution (Hardware, Software, Services), Application (Outdoor Farming, Indoor Farming), and Region 2024-2032“, The global AR in agriculture market size reached US$ 1.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.2 Million by 2032, exhibiting a growth rate (CAGR) of 30.12% during 2024-2032.
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Factors Affecting the Growth of the AR in Agriculture Industry:
- Precision Agriculture:
The rising adoption of AR in precision agriculture is propelling the growth of the market. AR provides real-time insights into crop health, soil conditions, and weather patterns. This data allows farmers to make informed decisions regarding planting, fertilizing, and pest control, leading to optimized resource usage and increased yields. Moreover, farmers can minimize input costs, reduce environmental impact, and maximize profitability by precisely targeting interventions based on accurate and up-to-date information. AR-guided workflows streamline tasks, enhance efficiency, and enable proactive management of agricultural operations.
- Enhanced Productivity:
AR applications in agriculture streamline tasks, such as crop monitoring, equipment maintenance, and harvesting, leading to increased productivity on the farm. AR-guided workflows reduce errors, optimize workflows, and save time for farmers and agricultural workers by overlaying digital information onto the physical environment. Furthermore, real-time data visualization and analysis capabilities of AR technology enable quick decision-making and proactive management of farm operations. In addition, AR-based training programs enhance the skills of agricultural workers, improving overall workforce productivity. AR allows farmers to achieve higher output levels while maintaining quality standards and reducing operational costs.
- Remote Assistance and Support:
AR solutions enable remote experts to provide real-time guidance and support to farmers and field technicians, enhancing operational efficiency and minimizing downtime. Through AR-enabled smart glasses or mobile devices, users can receive instructions, troubleshooting assistance, and equipment repair guidance without the need for onsite visits. This remote assistance capability reduces travel costs, saves time, and improves the responsiveness of support services in the agricultural sector. Furthermore, farmers can access expertise from specialists located anywhere worldwide, enabling faster problem resolution and decision-making. Moreover, AR-guided workflows enhance the effectiveness of field service operations by providing technicians with contextual information and step-by-step instructions.
Leading Companies Operating in the Global AR in Agriculture Industry:
- covered include Augmenta Holding (CNH Industrial N.V.)
- Nedap N.V.
- Think Digital
- YeppAr Smart Solutions
AR in Agriculture Market Report Segmentation:
By Solution:
- Hardware
- AR Headsets and Smart Glasses
- AR-Based Heads Up Display (HUD)
- Software
- AR Development Packages
- Handheld and Mobile Device Apps
- Content Creation Software and Engines
- Services
- System Integration Services
- Content Services
- Others
Software represents the largest segment as it plays a crucial role in managing and analyzing vast amounts of data collected from various sources, such as sensors, drones, and satellites.
By Application:
- Outdoor Farming
- Precision Agriculture and Smart Farming
- Crop Maintenance
- Field Monitoring
- Smart Irrigation
- Livestock Monitoring
- Simulated Training
- Weather Tracking and Forecasting
- Indoor Farming
Indoor farming holds the biggest market share due to the increasing focus on reducing the need for long-distance transportation of produce.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America enjoys a leading position in the AR in agriculture market, which can be attributed to the rising adoption of precision agriculture.
Global AR in Agriculture Market Trends:
AR technology offers immersive training experiences for agricultural workers, facilitating the acquisition of essential skills and knowledge in a simulated environment. AR-based training programs provide hands-on learning opportunities for tasks, such as machinery operation, crop management, and safety procedures, by overlaying digital information onto the physical world. This interactive approach to training enhances engagement, retention, and skill development among agricultural workers, leading to improved job performance and efficiency on the farm. AR also enables remote training sessions, allowing farmers and agricultural workers to access educational resources and expertise from anywhere and at any time.
Moreover, AR technologies support sustainable farming practices by facilitating the precise application of inputs, such as water, fertilizers, and pesticides.
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