WhatsApp Business API is the perfect tool for businesses to help customers in real-time. It is used to nurture leads, drive higher brand recognition, and build strong customer loyalty in the long run.
WhatsApp Business is an App-based service, and WhatsApp Business API is a cloud-based service, which means you don’t need to download an app.
Its function consists of greeting messages, quick replies, and away message settings. It also provides data about how many messages were sent, delivered, and read.
A WhatsApp Business API is an easy way to improve customer engagement techniques and boost your brand recognition. It's instant responses and personalized messages will make it easy for your customers to communicate with your team and also give satisfaction to the customers.
Whether your customers are asking for product details or just looking for support, you can provide them with the right help and assistance using WhatsApp API. It also reduces the time and effort your customer service team needs to spend on dealing with incoming inquiries.
WhatsApp Business API Features
Chatbot
Chatbot is computer software that is designed to stimulate conversation with humans through text or voice.
While creating your WhatsApp chatbot, first think about what questions your customers will likely ask. and how the bot will respond to those questions. This will help define a conversation flow suitable for your business and ensure the customer experience is seamless.
In addition to responding to common queries, a WhatsApp chatbot can help you capture new leads and improve your
WhatsApp marketing campaigns. This is a great way to grow your customer base and increase revenue.
Another advantage of a WhatsApp chatbot is that can be used across multiple channels and can provide an omnichannel experience to your customers. Also allows you to build a unified inbox that enables your team to manage conversations from any channel while keeping context about past interactions with each.
How to set up a chatbot
Before designing your WhatsApp chatbot, first look into the tone and style of your bot. So, your customers can feel comfortable and confident that they are dealing with professionals.
Creating an effective WhatsApp chatbot is best to start by testing it with real customers. Then identify any issues and fix them ASAP. Again, re-run the test to ensure that your WhatsApp chatbot is ready for its release.
After a successful testing session, you will have a high-quality chatbot that can solve your customer’s queries and concerns. However, be aware of the limitations of WhatsApp Business API, as it has limited features and capabilities.
What can WhatsApp Business API do?
WhatsApp Business API offers a wide range of features and capabilities that empower businesses to communicate effectively with their customers. Here are some of the key things WhatsApp Business API can do:
- Send Notifications: Businesses can use WhatsApp Business API to send important notifications to their customers, such as order updates, delivery status, appointment reminders, and more.
- Provide Customer Support: With WhatsApp Business API, businesses can offer customer support directly through the messaging platform, allowing customers to reach out with questions or concerns and receive assistance in real time.
- Automated Messaging: The API supports automated messaging through pre-defined templates, enabling businesses to send structured messages for various purposes, such as welcome messages or order confirmations.
- Rich Media Support: Businesses can send images, videos, documents, and location pins through WhatsApp Business API, making interactions more engaging and informative.
- Two-Way Communication: WhatsApp Business API enables businesses to have two-way conversations with their customers, allowing them to respond to customer inquiries and build stronger relationships.
- Security and Verification: WhatsApp Business API provides verification mechanisms to ensure the authenticity of the business account, promoting trust and security for customers.
- Business Profiles: Businesses can create and customize their profiles, providing essential information like contact details, business descriptions, and website links to their customers.
- Integration with CRM Systems: The API can be integrated with Customer Relationship Management (CRM) systems, enabling businesses to manage customer data and interactions more efficiently.
- Multi-User Access: Businesses can have multiple agents or team members access the same WhatsApp Business API account, facilitating collaborative customer support.
WhatsApp Business API serves as a powerful tool for businesses seeking to enhance their customer communications, provide better support, and leverage the popularity and engagement of WhatsApp to grow their brand.
Who can use
When Meta (Facebook) launched the first WhatsApp API it was for medium to large corporations but now even small business owners can use WhatsApp API.
If you’re a small business that wants to get started with a chatbot, it can be affordable and easy to set up. Whether you need a simple rules-based chatbot or an advanced AI-powered chatbot, it can be built quickly and easily with a provider’s software.
A WhatsApp Business API is a powerful communication channel that can help your business connect with more than 2.1 billion users worldwide. This channel can be used for a variety of tasks, including automated response handling, appointment booking, and lead generation.
The platform is available to any organization, irrespective of its size, and offers several features for businesses that want to engage with customers. These include message templates, statistics on messages sent and received, and the ability to customize greeting messages and quick replies.
Features Of Chatbot
A WhatsApp Business API is an essential tool to use in customer support. Your customer service team can save time by using the tools they need to automate common questions and requests, which can free up their time for more difficult customer care issues.
Using a WhatsApp chatbot with a WhatsApp business API can also help your customers get what they need faster than they would if they had to call your company or contact you through a traditional email form. This can result in increased customer satisfaction and repeat business.
Chatbot can easily handle numerous customers at a time, and make sure that no query is left this will have a positive impact on the customers, and next time they will choose your brand to purchase.
One of the most common pricing models for WhatsApp business API is by contact list size, which can be expensive if you’re trying to send mass messages each month. Another model is by user seat, which can limit your business’s ability to scale.
While many BSPs charge by contact list size, you can also find cheaper options that allow you to send mass messages without breaking your budget. Some companies offer a tier system, which means that you’ll start at a lower tier and move up as you send more messages.
Some providers offer unlimited messaging for a monthly fee. These include Messenger People and User Like.
So, you can choose as per your request.
A WhatsApp Business API and a chatbot are excellent ways to engage with customers on one of the world's largest messaging apps. It helps organizations provide a convenient way for users to contact them and streamline their business operations in real time.
As the number of people who use WhatsApp continues to grow, it is becoming increasingly important for companies to find ways to optimize their customer service experience on the messaging app. With a WhatsApp business API’s feature chatbot, businesses can offer a high-quality experience that keeps users coming back for more.
For example, a mall can use a chatbot to automate the entire loyalty program and customer service process. With Optical Character Recognition (OCR) technology, the mall's bot can pull details from receipts uploaded by patrons and allocate loyalty points without human intervention.
It is not difficult to set up a chatbot, but it is essential to follow the proper steps.
- Register the Business account
- Know your customer’s behavior
- Creating a flow for the chat
- Utilizing a chatbot builder.
You need to complete these steps before you can start testing the chatbot and deploying it on your business’s website or other platforms.
BAS World, the largest truck and trailer dealer in Europe, used WhatsApp Business API to automate a part of their customer service process. Their chatbot automatically collects basic information about their customers before they get in touch with a human agent. This means that they can save loads of time and make sure they are always ready to assist their clients.
It also means that the customer experience is improved. Since they don’t have to ask their customers for their name, country, and booking code, they can focus more on helping customers select the right product, and complete their checkout.
That information can be used to create a tailored cross-selling flow for each user. This means that they can show them the products they are interested in, help them select a color and size, and assist them with their check-out.
A lot of companies are already leveraging the power of the WhatsApp Business API. One of the most popular uses for this API is to create a chatbot that interacts with customers. Whether your company is an SMB, an established firm in the commercial space, or a global enterprise, this API will allow you to serve more customers without increasing your expenses.
Step to get WhatsApp Business API
WhatsApp API can only be accessed via WhatsApp Business Solution Providers or BSPs. To get WhatsApp Business API these steps will be taken.
Space Edge Technology - Your Premier WhatsApp API Service Provider
Space Edge Technology is dedicated to revolutionizing the way businesses communicate with their customers. As a leading WhatsApp API service provider, we empower businesses to harness the full potential of WhatsApp Business API for seamless and impactful customer interactions.
Our Mission:
Our mission is to bridge the gap between businesses and their customers through innovative communication solutions. We strive to create a connected ecosystem, where businesses can thrive and customers can experience exceptional service, all within the power of WhatsApp Business API.