IMARC Group, a leading market research company, has recently released a report titled “Herbal Tea Market Report by Type (Chamomile, Peppermint, Lemongrass, Ginger, Hibiscus, Turmeric, and Others), Raw Material (Green Tea, Black Tea, Yellow Tea, and Others), Packaging (Loose Tea, Tea Bags, Plastic Containers, Aluminium Tins, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, and Others), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the herbal tea market share, size, trends and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global herbal tea market size reached US$ 3.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.91% during 2024-2032.
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Factors Affecting the Growth of the Herbal Tea Industry:
- Growing Health Awareness and Wellness Trends:
The increasing consumer awareness about health and wellness is one of the major factors boosting the market growth. In line with this, the ongoing shift towards healthier lifestyles, as consumers seek natural and organic products that offer health benefits, is boosting the market growth. Moreover, the rising consumption of herbal teas, due to their medicinal properties and absence of caffeine, is creating a positive outlook for the market growth. Additionally, herbal teas are often rich in antioxidants and other beneficial compounds, which appeal to those aiming to improve their overall health. Besides this, the rise of wellness trends, including mindfulness and holistic health practices, boosting the use of herbal teas as they are marketed as remedies for stress, digestive issues, and immune support, is stimulating the market growth.
- Expansion of Product Varieties and Flavors:
The continuous innovation and expansion in product varieties and flavors are positively impacting the market growth. In line with this, the development of unique blends and infusions that cater to diverse consumer tastes and preferences is enhancing the market growth. This expansion includes the introduction of exotic and region-specific herbs, spices, and botanicals, which add flavor and enhance the health benefits of the teas. Along with this, the rising availability of a wide range of options, such as traditional chamomile, peppermint, turmeric-ginger, and moringa-lavender, is fueling the market growth. Additionally, the introduction of premium and aesthetically pleasing packaging designs that appeal to consumers is fostering the market growth.
- Rise of Online Retail and E-commerce:
The rise of online retail and e-commerce platforms that transform the way consumers shop for teas is positively influencing the market growth. E-commerce platforms offer a wide selection of herbal teas from various brands, making it easier for consumers to explore and compare different products without the constraints of physical store limitations. Moreover, it also allows for detailed product descriptions, customer reviews, and ratings, which help consumers make informed purchasing decisions. Besides this, the availability of subscription services and the ability to buy in bulk online is contributing to the market growth. Moreover, online retailers provide attractive discounts and promotions, making herbal teas more accessible and affordable.
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Herbal Tea Market Report Segmentation:
By Type:
- Chamomile
- Peppermint
- Lemongrass
- Ginger
- Hibiscus
- Turmeric
- Others
Ginger represented the largest segment due to its well-known digestive benefits and widespread use in traditional remedies.
By Raw Material:
- Green Tea
- Black Tea
- Yellow Tea
- Others
Green tea accounted for the largest market share due to its high antioxidant content and associated health benefits.
By Packaging:
- Loose Tea
- Tea Bags
- Plastic Containers
- Aluminium Tins
- Others
Tea bags represented the largest segment owing to their convenience and ease of use for consumers.
By Distribution Channels:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Online constituted the largest segment, driven by the increasing preference for shopping convenience and the availability of a wide range of products.
Regional Insights:
- North America
- United States
- Canada
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Asia Pacific’s dominance in the herbal tea market is attributed to the long-standing cultural association with tea consumption and large population base.
Global Herbal Tea Market Trends:
The increasing popularity of functional variations of herbal teas, which are formulated to address specific health concerns such as enhancing immunity, improving digestion, or boosting energy levels, are anticipated to drive the market growth. Moreover, the introduction of adaptogenic herbs like ashwagandha, rhodiola, and holy basil into herbal teas due to their stress-relieving and mood-enhancing properties is fueling the market growth. Apart from this, the rising demand for organically sourced, ethically produced, and sustainably packaged herbal teas, prompting brands to adopt eco-friendly practices, such as using biodegradable tea bags and recyclable packaging, is enhancing the market growth.
Top Companies Operated in Herbal Tea Industry:
- Apeejay Surrendra Group
- Arbor Teas
- Bigelow Tea
- Celestial Seasonings (The Hain Celestial Group, Inc.)
- Dilmah Ceylon Tea Company
- Harney & Sons Fine Teas
- Indigo Herbs
- Mountain Rose Herbs
- Numi, Inc.
- Pukka Herbs Limited
- Tielka Pty Ltd.
- Twining and Company Limited
Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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