How Big is The In-Game Advertising Market?
IMARC Group, a leading market research company, has recently releases report titled “In-Game Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The global in-game advertising market size reached US$ 7.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.3 Billion by 2028, exhibiting a growth rate (CAGR) of 10.6% during 2023-2028.
What is In-Game Advertising?
In-game advertising refers to the practice of integrating advertisements into video games. It can appear in various forms, such as billboards within an environment of a game, sponsored in-game items, or even full-length commercials that play at certain points during the game. It promotes products or services to a captive audience and engages in gameplay. It allows brands to target specific audiences with high precision, which leverages data analytics to tailor the ad content. It also provides an immersive experience, as the advertisements are naturally incorporated into the gaming environment, which makes them less intrusive compared to traditional advertising mediums.
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What are the growth prospects and trends in the industry?
The increasing inclination towards video games as a form of entertainment that attracts the attention of advertisers seeking to engage with a vast and diverse audience represents one of the primary factors driving the demand for in-game advertising around the world. In addition, the rising popularity of casual and hyper-casual games that are easy to develop and attract a wide audience, which offers more opportunities for in-game advertising, is favoring the growth of the market. Apart from this, the growing adoption of in-game advertising as it provides a non-intrusive and seamless way to integrate brand messages into the gaming experience, is influencing the market positively.
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