According to Techsci Research, the global cleaning services market is expected to reach $60.1 billion in 2023, and is expected to grow at a robust CAGR of 7.19% during the forecast period till 2029.
The rise in dual-income households, increased hygiene awareness especially after the pandemic, an aging population, and a growing real estate sector are factors driving the market. According to the US Department of Commerce, 10% of all US households used cleaning services in 2021. Moreover, it is expected that 80% of dual-income US households will use cleaning services in the next few years.
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COVID-19 has impacted this market in various ways. The pandemic has increased awareness of the importance of cleanliness and hygiene, which has led to an increase in the demand for disinfection services. Cleaning companies offering deep cleaning and disinfection services have seen a surge in demand during the pandemic. However, the shift to remote work and business closures have reduced the demand for commercial cleaning services. Additionally, cleaning companies have had to implement additional safety protocols and precautions, increasing their operational costs.
As more and more couples have dual incomes, they have less time to do cleaning and other household chores. This has led to an increased demand for cleaning services. According to U.S. Census Bureau statistics, about 30% of married couple households had two earners in the 1960s, but by 2022, that number has increased to about 60%. According to the Center for American Progress, women’s employment has also reached pre-pandemic levels, and other indicators show progress. With such hectic schedules, consumers are looking for cleaning services that offer convenience and flexibility.
As the population ages, more people require help with cleaning and maintenance of their homes. According to the World Health Organization, the percentage of the world’s population aged 60 and over is expected to nearly double between 2015 and 2050, from 12% to 22%. US-based Merry Maids provides cleaning services for seniors. The company’s services reduce respiratory issues, improve indoor air quality, and help seniors live hygienically, reducing the chances of bacterial and viral infections. With an aging population and a growing need for such services, the market is expected to continue to expand.
The demand for commercial cleaning services is growing due to the growth of the commercial sector, including office buildings, retail stores, and medical facilities. According to the U.S. Bureau of Labor Statistics, an average of 335,500 new building and cleaning jobs are expected to be created over the next decade. Commercial cleaning services are expected to continue to grow due to an increased demand for specialized services, adoption of new technologies, outsourcing of cleaning services, and a growing commercial sector.
Sustainability is becoming an increasingly important consideration in the cleaning services market as more businesses and consumers seek environmentally friendly products and methods. For example, the Cleaning Authority uses environmentally friendly cleaning products and equipment and has implemented the Green Clean Certified program to ensure that cleaning methods are environmentally responsible. Many other businesses are also adopting sustainable methods and products in response to the growing demand for environmentally friendly cleaning services. Cleaning Services Market Dynamics.
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Cleaning Services Market Drivers
Increasing health awareness and disposable income
When it comes to hiring cleaning services, the source of income is very important. People all over the world have a higher disposable income than before. This disposable income has led to a huge change in people’s lifestyles. Moreover, busy lifestyles and demanding work schedules often come with a high income, leaving no time to spare for cleaning. In such a situation, people choose to outsource their cleaning tasks, boosting the growth of the industry.
Increasing demand for quality cleaning services will drive market growth
The expected period calls for an accelerated growth of the cleaning services market due to the increasing public awareness of the need and importance of a clean environment. Large commercial establishments such as shopping malls and offices are usually difficult to clean by human effort. Therefore, organizations hire companies to provide cleaning services.
Cleaning Services Market Constraints
Intense competition in the cleaning services market restricts the market expansion.
The market is growing rapidly, with a large number of new businesses offering a variety of cleaning services entering the market. This has resulted in increased competition in the market for the rapid growth. This factor may restrain the market share growth of cleaning services in the coming years. Security and Privacy Issues
Having a cleaning staff may make some people feel that their privacy is violated. Also, such people feel that they need to constantly monitor the cleaning staff’s activities. This may be because they are afraid that their watches, mobile phones, and other expensive items will be stolen. Even though most cleaning companies promise this, there have been sporadic cases of theft by customers. Furthermore, some people feel that having strangers enter the building is a security issue. If the cleaning staff uses cheap products to cut costs, it may lead to damage to the building or poor cleaning.
Key Market Players
ISS A/S ABM Industries Incorporated Aramark Jani-King International Inc. Rentokil Initial plc Pritchard Industries Inc. Vanguard Cleaning Systems Inc. The ServiceMaster Company LLC Sodexo Group CBRE Inc.
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Regional Insights of Cleaning Services Market In 2021, North America’s revenue share was around 35%. The demand for contract cleaning services is continuously increasing across the globe due to rising incomes and growing public awareness towards health and hygiene. These services offer a comprehensive approach to organizations. Due to factors such as the increasing number of working women, changing lifestyles of consumers, and the amount of disposable income, households are also availing contract cleaning services. China is expected to be the second largest market after the US market, and construction activity in North America is projected to occupy a very good position or hold a very good share in the market for contract cleaning services.
In terms of revenue share, Asia Pacific is expected to grow at the fastest CAGR, which is associated with rising disposable income, growing population, and rising health and hygiene awareness, especially in developing countries such as China and India. Increased construction activities in these countries due to increasing urbanization will increase the demand for cleaning services during the forecast period.
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