Have you ever wondered about the secret sauce to the success of seven companies like Amazon, Ikea, Microsoft, or Coca-Cola? The common denominator in achieving their global ambitions is their product strategy. A survey conducted across top organizations shows that nearly 70% factor in their product strategy when making quality business decisions, such as the marketing strategy for a new product, research and development, and customer use cases. Startups and Small and Medium businesses can learn from these organizations to develop a winning product strategy for their products and services. But what is product strategy, and why is it essential for an organization to develop a great product strategy? We discuss this and the best framework to create a successful product strategy.
What is product strategy? What do you do to ace it?
Have you ever wondered about the secret sauce to the success of seven companies like Amazon, Ikea, Microsoft, or Coca-Cola? The common denominator in achieving their global ambitions is their product strategy. A survey conducted across top organizations shows that nearly 70% factor in their product strategy when making quality business decisions, such as the marketing strategy for a new product, research and development, and customer use cases. Startups and Small and Medium businesses can learn from these organizations to develop a winning product strategy for their products and services. But what is product strategy, and why is it essential for an organization to develop a great product strategy? We discuss this and the best framework to create a successful product strategy.