Lack of Product Market Fit Indian Startups had a stellar year in 2021, setting several new records -the number of startups acquiring unicorn status, the number of new startups launched, and the record funding received by startups.

Now more than ever, Indian startup founders are aspiring the unicorn status, that is a $1 billion valuation.

All the good news could make one forget the struggle to launch a successful startup. It is no surprise that 90% of all startups fail within five years of being founded.

What should the founders do to mitigate failure?

Let us look at five factors that spell doom for startups and how the founders can address the situation fitfully.

1. Failing to raise new capital

2. Lack of Product Market Fit

3. Competitive Landscape

4. Pricing/Cost Challenges

5. Product Launch Timing

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