Do you think getting a higher ranking for your website is a hard nut to crack? The answer is no, it is not. The problem lies in a lack of comprehension of SEO strategies. You need to know the factors that drive your website to the top of the SERPs. What are those factors?
Well, we are talking about the four major SEO strategies or the four pillars.
Having a better understanding of these four factors will help you optimize your website for better rankings. So, let’s begin!
What is SEO all about?
Improved virtual presence of your website is crucial to your business’s survival in the virtual world. Therefore, excellent SEO strategies are something that you need. But are you aware of how SEO primarily works?
We have highlighted a few points for your better understanding.
- With the help of some search terms, users try either to find information or products or services to buy. According to the terms, search engines display results based on the ranks of the sites.
- SEO strategies are prepared by keeping in mind what Google prefers. After all, Google is the most important and popular search engine.
- As soon as someone enters a search term or phrase, Google will begin searching for the most relevant results. Visitors click on those websites that appear first.
- Both organic and paid search results appear in the SERPs. To rank higher organically, the sites have to perform well. Paid search results, however, appear more specifically when the user’s intentions are clear. A user’s search term can indicate his or her interest di lei in buying a particular product. How? When it includes the name of a particular brand along with the product name. Consequently, paid ads will appear for that brand.
Hence, SEO services are of utmost importance for any business to stay competitive.
What are the 4 pillars of SEO strategy?
These four major SEO factors determine a website’s ranking. To have an optimized website, it is imperative to understand these major factors.
Here we have listed everything you need to know. So, check out the points.
On-page SEO : Basically, it involves optimizing your website’s pages. The purpose of this is to ensure a better ranking of your website. Additionally, it ensures a better experience for your visitors.
Following are the elements it includes:
- Keyword research : To secure a higher ranking for your website you need to identify the keywords that are targeted highly. Most importantly, it has to be related to your business. It is certainly not easy to find the right keywords. However, expert SEO services providers know the best way to find out the right keywords. Furthermore, these days various keyword searching tools are also available.
- Title tags : The title tag of your website is vital for visitors to understand what it is all about. Hence, while choosing the title tag keep in mind that it must not exceed 60 characters. To put it simply, it should be exactly what the users are looking for.
- URL optimization : The URLs of your website also have to be SEO friendly. This is how the browser is informed about the type of content on your website. Besides, it is also helpful for website visitors to find easily what they are looking for. I know, it must include keywords. Thus, it is easy to increase your web traffic.
- Meta description : Having a proper Meta description is another crucial point to remember. Therefore, make sure you provide a summary of your website. Your website’s Meta description will determine whether the reader visits your site or not. But the description must not be too lengthy.
On-page SEO also includes HTML code, images, and also internal linking.
Why it is important ?
Well-optimized websites allow search engines to understand what the content on your site is about. Hence, it becomes easier to rank your website easily.
Technical SEO : It is mainly about website and search engine optimization.
Following are the essential parts of technical SEO
- The loading speed of the page : If your site takes too long to load, this will harm the ranking of your site. Hence, to secure a better position in the SERPs make sure visitors do not have to wait too long to load the website. Reducing the size of your site’s files and images can speed up its load time.
- Easy navigation : Website visitors must have no difficulty scrolling and clicking among pages. Hence, easy navigation of the pages of your website ensures that users don’t find any difficulty while looking for something they need.
- Responsiveness: To get a higher ranking on Google choosing a responsive design is a must these days. Why? This indicates that you pay attention to the needs of your website visitors, most of whom are using smartphones.
Why is it important?
The purpose of technical SEO is to facilitate the crawling and indexing of your website by search engines.
Off-page SEO : It does not include anything about your website as it takes place outside.
What does it include?
- Receiving links from other websites.
- Improving the quality of the domain.
- Sharing content on popular social media platforms.
- Staying focused on brand building.
- Taking help of content marketing strategies.
Why is it important?
It helps search engines to determine your website’s ranking keeping in mind your website’s authority.
Content : The content of your website is another vital pillar that also determines the ranking of your website. After all, it helps to inform visitors about your business. Hence, it has to be relevant and also SEO-friendly.
How to prepare SEO-friendly content?
- It must have relevant and appropriate keywords. Hence, looking for popular keywords can certainly help create SEO-friendly content.
- Visitors demand unique and fresh content. Hence, make sure your website has content that is relevant and well-crafted. Otherwise, it would be hard to retain visitors. Consequently, you will find its impact on your website’s ranking.
- While preparing your website content make sure it is informative. After all, it has to provide the visitors with what they need to know.
Conclusion
Your website is ultimately a building supported by these four pillars. Make sure each of the pillars is strong enough to prevent the website from crumbling.