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e-book [Download] Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Jeb Blount) BY : Jeb Blount

Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Jeb Blount)

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Author : Jeb Blount

Title : Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Jeb Blount)

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A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increasesThe payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers.The problem is that price increase initiatives–whether broad-based or targeted to specific accounts–strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors.Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more.In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without

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[PDF Download] Escaping Gravity: My Quest to Transform NASA and Launch a New Space Age BY : Lori Garver

Escaping Gravity: My Quest to Transform NASA and Launch a New Space Age

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Author : Lori Garver

Title : Escaping Gravity: My Quest to Transform NASA and Launch a New Space Age

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Former NASA Deputy Administrator Lori Garver recounts how she took on the greed and corrupt politics of the US space program, inciting the expansion of space exploration into the private sector and paving the way for ?space pirates? like Jeff Bezos, Richard Branson, and Elon Musk.When she rose to second-in-command at NASA, Lori Garver was determined to do more than just break a glass ceiling. She set out to break the self-interested system of government-controlled space exploration run by Congress, the aerospace industry, entrenched bureaucrats, and hero-astronauts trying to protect their own profits and mythology.In Escaping Gravity, Garver recounts her fight for change from inside the space agency and how it put her in the crosshairs of established interests who viewed her as a threat to the trillion-dollar government contracting system that has centralized power in the United States since World War II. Garver?s hard-won victories paved the way for a new era of transcendental

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e-book [Download] The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings BY : Nick Gray

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The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings

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Author : Nick Gray

Title : The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings

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You know that well-connected friend who only exists in the movies? The one who throws the best parties and can set up any introduction you need?Everyone wants to know someone magical like this who brings people together. The secret is: you can be that person. You should be that person. The 2-Hour Cocktail Party will show you how.Discover a simple formula with step-by-step instructions to host parties that help you meet new people, strengthen your existing relationships, and make you the person everyone wants to know.You’ll learn which days are the best (probably not the ones you think!) and what to say to the first people who arrive. Read how to ensure your invitations get responses and your guests show up excited to mingle. Plus, get helpful pre-party checklists and a breakdown of activities to encourage new connections.With The 2-Hour Cocktail Party, you’ll make new friends, boost your career, and leave everyone asking, “When’s your next party?”

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Get now Streets of Gold: America’s Untold Story of Immigrant Success BY : Ran Abramitzky

Streets of Gold: America’s Untold Story of Immigrant Success

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Author : Ran Abramitzky

Title : Streets of Gold: America’s Untold Story of Immigrant Success

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The facts, not the fiction, of America?s immigration experienceImmigration is one of the most fraught, and possibly most misunderstood, topics in American social discourse?yet, in most cases, the things we believe about immigration are based largely on myth, not facts. Using the tools of modern data analysis and ten years of pioneering research, new evidence is provided about the past and present of the American Dream, debunking myths fostered by political opportunism and sentimentalized in family histories, and draw counterintuitive conclusions, including:Upward Mobility: Children of immigrants from nearly every country, especially those of poor immigrants, do better economically than children of U.S.-born residents ? a pattern that has held for more than a century.Rapid Assimilation: Immigrants accused of lack of assimilation (such as Mexicans today and the Irish in the past) actually assimilate fastest.Improved Economy: Immigration changes the economy in unexpected positive ways

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[Download] How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion BY : David McRaney

How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

READ & DOWNLOAD David McRaney book How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion in PDF, EPub, Mobi, Kindle online. Free book, AudioBook, Reender Book How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion by David McRaney full book,full ebook full Download.

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Title : How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

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In this lively journey through human psychology, bestselling author and creator of the You Are Not So Smart podcast David McRaney investigates how minds change–and how to change minds.
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories–inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power

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[Read] The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You BY : John C. Maxwell

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

READ & DOWNLOAD John C. Maxwell book The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You in PDF, EPub, Mobi, Kindle online. Free book, AudioBook, Reender Book The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell full book,full ebook full Download.

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Author : John C. Maxwell

Title : The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

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The Best-Selling Leadership Book of All Time Just Got Better!HarperCollins and John C. Maxwell are celebrating the milestone anniversary of Maxwell?s New York Times bestselling book The 21 Irrefutable Laws of Leadership with the publication of a new revised and updated 25th Anniversary Edition.Maxwell has gone through every word of this book and updated it for the next generation of leaders. He has added new insights to these timeless laws and included lessons learned since he originally wrote the book. He removed dated stories and replaced them with fresh ones that apply to today?s world of business.What Maxwell didn?t change are the powerful leadership truths that have been helping people become better leaders for the last quarter century. This is still the best book on leadership people can buy, whether they want to learn leadership on their own, develop as leaders in a group, or teach leadership to others as a mentor.Readers new to Maxwell, as well as lifelong fans will want to

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[Read] Meet Me by the Fountain: An Inside History of the Mall BY : Alexandra Lange

Meet Me by the Fountain: An Inside History of the Mall

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Few places have been as nostalgized, or as maligned, as malls. Since their birth in the 1950s, they have loomed large as temples of commerce, the agora of the suburbs. In their prime, they proved a powerful draw for creative thinkers such as Joan Didion, Ray Bradbury, and George Romero, who understood the mall’s appeal as both critics and consumers. Yet today, amid the aftershocks of financial crises and a global pandemic, as well as the rise of online retail, the dystopian husk of an abandoned shopping center has become one of our era’s defining images. Conventional wisdom holds that the mall is dead. But what was the mall, really? And have rumors of its demise been greatly exaggerated?In her acclaimed The Design of Childhood, Alexandra Lange uncovered the histories of toys, classrooms, and playgrounds. She now turns her sharp eye to another subject we only think we know. She chronicles postwar architects’ and merchants’ invention of the mall, revealing how the design of these

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[PDF Download] The Nature of the Game: Links Golf at Bandon Dunes and Far Beyond BY : Mike Keiser

The Nature of the Game: Links Golf at Bandon Dunes and Far Beyond

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Author : Mike Keiser

Title : The Nature of the Game: Links Golf at Bandon Dunes and Far Beyond

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Essential reading for every golfer from the sport’s most acclaimed course developer–a comprehensive, firsthand account of restoring the inherent satisfactions of this centuries-old game, from the beauty of natural courses to the joys of walking the course “Mike Keiser is the best thing to happen to golf since the Big Bertha. He’s the guy who single-handedly saved us from the Fake 100-foot Waterfall Era. He gave us back nature, walking and buddy trips. This is a fascinating read on how in the world he did it.”–Rick Reilly, golf writerAn avid golfer with a demanding career in the greeting card business, Mike Keiser found a new calling on the authentic links courses of Scotland and Ireland. Seized by the beauty of the landscape and the holes running through it, he determined this was how golf was meant to be: inclusive, not private; played on foot, not riding a cart; the courses natural, neither lavish nor contrived. Vowing to transplant this experience to the States, Keiser entered

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e-book [Download] Wicked Busy, Wicked Fit BY : Jordan Syatt

Wicked Busy, Wicked Fit

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Author : Jordan Syatt

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[Read] The Man Who Broke Capitalism: How Jack Welch Gutted the Heartland and Crushed the Soul of Corporate America?and How to Undo His Legacy BY : David Gelles

The Man Who Broke Capitalism: How Jack Welch Gutted the Heartland and Crushed the Soul of Corporate America?and How to Undo His Legacy

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Author : David Gelles

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New York Times
reporter and ?Corner Office? columnist David Gelles reveals legendary GE CEO Jack Welch to be the root of all that?s wrong with capitalism today and offers advice on how we might right those wrongs.In 1981, Jack Welch took over General Electric and quickly rose to fame as the first celebrity CEO. He golfed with presidents, mingled with movie stars, and was idolized for growing GE into the most valuable company in the world. But Welch?s achievements didn?t stem from some greater intelligence or business prowess. Rather, they were the result of a sustained effort to push GE?s stock price ever higher, often at the expense of workers, consumers, and innovation. In this captivating, revelatory book, David Gelles argues that Welch single-handedly ushered in a new, cutthroat era of American capitalism that continues to this day. Gelles chronicles Welch?s campaign to vaporize hundreds of thousands of jobs in a bid to boost profits, eviscerating the country?s manufacturing

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