Do you know how good typography impacts user interaction with your mobile app? Every designer has their approach and style; they ensure the app text is well-crafted and visually appealing to boost the overall user experience.
However, mobile design needs thorough details, and every element selected on this small screen should be alluring and functional, and it serves as the building block of mobile app design.
Mobile typography is of utmost importance and many custom software development services prioritize it to ensure a seamless and visually pleasing user experience. because it brings a world of unlimited information, and how to make it attractive is the main concern of businesses.
This blog will discuss the best practices for using fonts to make the app interface appealing.
Overview of Typography in Modern Web Design
Typography is a technique to make written text clear, readable, and alluring when displayed. This involves making choices in typefaces, point sizes, line lengths, line spacing, letter spacing, and the adjustment of space between letters.
It plays a pivotal role in modern web design, significantly influencing user experience and engagement.
According to various studies, an estimated 95% of web design is typography, emphasizing the crucial role it plays in communication.
However, Clear and well-designed fonts contribute to user readability, retention, and overall satisfaction.
Thus, font choices impact the perception of a brand or website, with approximately 38% of users reporting navigating away from sites with unattractive layouts or content structures.
The Role of Typography in Mobile App Design
Typography plays a significant role in determining the user experience and visual appeal of mobile app design. But it’s not that easy, the careful selection and arrangement of type elements contribute to the aesthetic and readability of the app.
Here we have a breakdown of the three main roles of Typography:
Art of Readability
The primary role of typography is to ensure the readability of the app, encompassing the careful selection of appropriate fonts, spacing, and sizes. This consideration facilitates the effortless consumption of content, allowing users to easily read the text and navigate through the app seamlessly.
By prioritizing readability in typography, designers enhance the overall user experience, ensuring that users can engage with the content effortlessly and efficiently.
Branding through Fonts
Another important role of typography is that it serves as a tool for brand expression by creating a particular style for your app design.
By consistently using fonts across different elements of the app cultivates a cohesive visual identity, which usually reinforces brand recognition and creates a unified user experience,
Responsive Typography for Varied Screens
However, responsive design is the most crucial thing in mobile app design, necessary to operate in diverse screen sizes. Effective mobile typography involves creating flexible layouts that maintain readability and aesthetics across a range of devices.
Best Practices to Follow to Make Your Mobile Typography More Appealing
We understand the difficulty of choosing the right typography for your brand app, so we have listed the best practices that will help you make the right choice:
If you want to design your app aesthetically with the right selection of elements, you can connect with any reputable company.
Hiring a mobile app development company in UK will give you the benefit of having a full-fledged onsite team. Other than that, you can also hire a remote team of developers from other countries.
The primary focus of any premium app development agency is to create a user-friendly experience through careful font selection, responsiveness, and spacing.
Following are the best practices that every designer needs to follow:
Select Readable Fonts
First, you have to choose the fonts that are simple to read and distinguish. It wouldn’t work if you chose fonts that are too thin, fancy, or like each other.
So, it is suggested that use fonts that have clearer shapes, are more readable, have good spacing, and have high contrast. You have to make your app user interface simple and clean so that every word can be clear to the user.
Also, keep in mind that every niche of content or app needs a different font, you can’t use the same font for entertainment and healthcare apps.
For instance, you can leverage a Sans-serif font for the body text and a serif font for the headings. Likewise, you can also use a font that supports multiple languages and scripts.
Adjust Font Size
As you all know mobile screens are limited, and the large font placed in the app will deteriorate the user experience.
The font size matters a lot, so designers have to adjust the font size according to the app platform.
For example, choose 14 sp for the heading or main text for android. For iOS, use a text size of at least 11. You need to make your mobile typography more accessible and clearer by adjusting the font size and scale as per the device preference. Because font size directs the flow and readability of text in a great deal.
The primary focus should be on selecting a typeface that stays clear on smaller screens, without imposing stress on the user’s eyes. Also, check how the typeface may look when translated to a different language to ensure your typeface supports the multilingual text.
Text Styles
Selecting appropriate text styles is fundamental to effective mobile typography. Choose fonts that align with your brand and the overall aesthetic of your app.
Also, maintain consistency in font styles to create a cohesive visual identity, ensuring that headings, subheadings, and body text are well-defined and visually appealing.
Color & Contrast
Utilize color and contrast strategically to boost the visibility of text. Because color can create meaning and emotions, but if used improperly, they create confusion, distraction, or discrimination. Also, make sure there is enough contrast between text and background for optimal readability.
Choose color schemes that align with your app’s theme and maintain consistency throughout, creating a visually harmonious experience for users.
Line Length and Spacing
Optimal line length and spacing contribute significantly to readability. It is necessary to avoid overly long lines of text that can strain the reader’s eyes.
Implement appropriate line spacing (leading) to prevent text from feeling cramped. Striking the right balance enhances the overall comfort and legibility of your mobile typography.
Hierarchy
Establishing a clear hierarchy guides users through the content and emphasizes key information.
Use variations in font size, weight, and color to denote hierarchy levels. Headings should stand out as focal points, guiding users through the information in a structured manner.
Test and Iterate Your Mobile Typography
Testing and iteration are crucial steps in refining your mobile typography. Conduct usability tests to gather feedback on font choices, sizes, and overall readability.
Iterate based on user input, ensuring that your typography aligns with user expectations and preferences. Regular testing helps identify and address any issues, contributing to an improved and user-friendly typography design.
Conclusion
Typography in mobile app design plays a vital role, which directly influences brand identity, UI design, accessibility, and other prominent design factors.
While choosing typography, app design development companies need to focus on certain factors that we have mentioned in the blog. Because the right choice makes your app interface clear and intuitive to attract more users.
By implementing the typography guidelines, you can craft a intuitive user-friendly mobile experience.