If you’re worried about falling behind in the digital sphere, consider this: business cards are going digital. Although business cards have been around for quite some time, the digital version offers numerous benefits over its paper counterpart. Not only are they cheaper, but they also enable instantaneous communication and the previously unimaginable addition of media, such as a portfolio. There are several advantages to having a digital business card, so it stands to reason that you would want one that is nicely designed.
Your digital business card should be unique and in line with your personal brand while still conveying all the necessary information about your company.
Brands fail to impress without good design, and networking is ineffective without well-designed cards. Therefore, it is important to pay attention to design elements when you’re making your own digital business card. You can make a truly unique and impressive business card with the help of a digital business card creator like QRCode Chimp. Ultimately, you want your business card’s design to highlight your expertise and personality so that you come across as professional and trustworthy.
Here are a few tips to help you design your own digital business card.
Tip #1: Don’t Forget The Fundamentals of Design
If you’re designing a digital business card from scratch, don’t forget to follow the fundamentals of design.
There are two ways to create a digital business card: from scratch or by using a customizable template provided by the service you choose. It is best to use the latter option if you’re not well-versed in design basics. However, if you have experience with designing, you could give a go at designing one from scratch.
Consider the following four basic design principles, abbreviated as C.R.A.P., when creating your digital business card:
- Contrast: Set elements apart from one another in order to pique the interest of others.
- Repetition: Breed cohesiveness in the design by repeating certain aspects of the design like the font
- Alignment: Visually connect every element to each other so that the natural flow can be understood
- Proximity: When two elements in a design are related, try to place them next to each other.
These design principles inform the creation of customizable templates for digital business cards. In other words, using a digital business card service allows you to obtain the same advantages and save time that would otherwise be devoted to figuring out the card design.
Visit https://www.qrcodechimp.com/digital-business-card to create a digital business card using various templates and top-notch design options.
Tip #2: Include Powerful Visuals
Include a professional photo of yourself, your lovely business logo, and any interesting visuals that relate to what you do.
Your prospect’s interest can be piqued by a well-designed, visually appealing business card that features a headshot and includes all of your pertinent contact information. Think about how: LinkedIn users that have professional profile photos get far more engagement: 9 times as many connection requests and 21 times as many profile views. The same idea applies to your digital business card, which will be available online: a reputable, professional image will inspire people to contact you.
In addition to a professional picture, you could consider including other visual components connected to your business on the virtual electronic card. You could make the card more interesting by putting your logo or a well-designed portfolio on it. Woo ‘em with the visuals.
Who said the QR Code has to be boring? You should consider how to make the QR Code of your digital business card more visually appealing. With QRCode Chimp, you can personalize everything from the colors, symbols, and even the shape of the QR code. Have a look at the library of the options available if you don’t believe me:
Image name: qrcodestyles.jpg
Tip #3: Highlight Your Personal Brand
Whether it be the text or the visuals, everything should come together to highlight your personal brand.
Since your digital business card is a visual representation of who you are, what you do, and how your customers can get in touch with you, make sure that the information on it is easy to find and digest. Put thoughtfully chosen elements in your electronic business card that highlight your qualifications and areas of strength.
Pro-tip: If you don’t want to develop a sloppy personal brand with typos and grammatical problems, proofread your business card before publishing it online.
No matter what you put on your electronic business card, make sure that it highlights your personal brand. Think carefully about the language you use in the card; keeping it short and simple while highlighting the value you can provide is ideal.
Tip #4: Use a Consistent Color Palette and Font Scheme
Instead of going wild with the colors on your virtual business card, choose a color palette that represents your brand personality.
You may start by experimenting with various fonts, colors, and shapes to add some flair to your virtual business card. However, after you’ve decided on a style, make an effort to maintain it. Too many colors and typefaces might be visually perplexing to digest; likewise, avoid selecting a difficult-to-read font or a dull hue.
People can scan the QR code of a digital business card to get to the card online, which is why it is also called a QR code business card. When you’re making your business card, don’t forget to use the same color scheme for the QR code so that everything matches.
Tip #5: Incorporate Strong Calls to Action
You can choose to incorporate a call to action in your virtual business card that will prompt the reader to click on the link.
Digital business cards that are well-designed make it easy for the recipient to grasp what they need to do. If you have a portfolio on your digital business card, a call to action like “Check The Portfolio Now” might be a good idea. If you want your prospect to talk to you about their project, a call to action like “Discuss Your Project With Me” might be ideal.
Though there are no hard and fast rules for a call to action because every situation is different, make sure you take advantage of whatever chance you have to make it easy for your prospect to comprehend the next steps.
The Bottom Line
When creating an electronic business card, you must keep a few things in mind. To begin, you should adhere to design basics, focus on showcasing excellent visuals, and deliberately develop all sections of the card to emphasize your personal brand. For the sake of cohesiveness, use a consistent typeface and color palette throughout the digital business card. Finally, a well-designed card always assures that the prospect is on the right track. In other words, add a call to action that makes it clear to the prospect what they need to do.