Houston Blog

How to Optimize Development for Your Mobile Game


Mobile game development is a huge market, and it has been for some time. Therefore, it makes sense to outsource the design, coding, and testing of your mobile games so that you can store other details of the business. This blog post will discuss how outsource mobile game development can help optimize your marketing efforts for success. To optimize your mobile game development, you need to be aware of players' specific needs and desires on different devices. Mobile gaming is a booming industry that has taken off in recent years as more people rely on their phones rather than desktop computers for everyday tasks. The result is that it's becoming increasingly important to make sure your app looks great across multiple screens and screen sizes and that all platforms can access the same features. Mobile game development is a huge market, and it has been for some time. The mobile game market is large, and there are many different ways to enter it. Outsourcing your development can help you outsource some of the lesser aspects of marketing, like data analytics or customer service, for example. Let's talk about how outsourcing your app design and testing could boost your marketing efforts! One of the several significant aspects of mobile game development is understanding what your customer wants. What are they looking for in a gaming experience on their phone? They want to have an easy time playing- intuitive navigation, short play sessions, and quick feedback loops. Remember that these customers are not necessarily gamers, so you need to make it as simple and fun as possible for them to get engaged with your product. To do this successfully, you should first set up player personas based on research into who will be using your app or game (age ranges, gender ratios) then match the design according to their needs and preferences. If we were going to outsource our app designs, what would that look like? This article will discuss one case study showing how an Australian company outsourced their mobile game design from India by first designing in-house then sending wireframes over to them.  The Indian team was able to work on the project full time while integrating their creative input through collaborative communication tools such as Slack and Skype. After four months, they had a fully functioning game! Conclusion The best part is, out of the four months it took to develop a mobile app for this Australian company, only two and a half were spent on wireframe design. The Indian team handled the rest! This translates into less time spent working in-house with higher efficiency and lower development costs due to outsourcing abroad. The key to progress is understanding what your customers want and providing them with the technology they need. With a little part of the analysis, you can find out how people use their mobile devices in general and then translate this data into game development strategies that will increase engagement rates on app stores.