Choosing the right digital agency is the first step to a successful online marketing strategy. Whether it’s a new website, a Facebook campaign, or improving your SEO strategies, who you work with is just as important as the project itself.
To help you choose the right digital agency for your business, we’ve compiled a list of tips.
1. Insider Team: The more work an agency does internally, the more control it has (and ultimately its clients) over a project. Once agencies start outsourcing your work, communication can be a roadblock or growth slowdown, not to mention concerns you ever want to change.
In addition, internal agencies offer better services because their teams know more about the project as a whole than its individual parts.
2. Relevant Portfolio – Not only should an agency have a strong example of the work of multiple clients, but that work should also be relevant to your project. Examining departments is a great way to see if the agency’s skills suit your needs.
Additional services: The role of a digital agency should not be limited to delivering projects, so be sure to get the most out of your relationship. Good agencies often provide training on how to maintain your new project, comply with technical support, and provide some kind of assurance on your project code.
A trusted contact: Since online marketing can be complex and long-lasting, choose an agency that assigns you a permanent project manager. This will ensure that you know exactly who to contact and that at least one person knows what is happening on your account at all times.
Many agencies will send senior managers to submit and eventually deliver the project to a junior.
Better technology: To maintain a competitive advantage and comply with security standards, choose a firma marketing means a digital agency that can offer you the best technology available. There are many solutions for the same project, so ask your agency what technology they intend to use and why they have chosen it over others. If they can’t give you a good answer, find an agency that can.
Creativity: The digital industry relies heavily on creativity and your online marketing needs to compete at this level. Make sure the agency you choose has creative work, be it a beautiful design, interesting concepts, or exclusive use of technology.
Solid track record: In addition to well-developed projects, see the results of the digital agency. Include facts and figures from their previous work, as well as whether they have long-term clients. This will give you a better idea of what to expect when working with them.
Understand company summaries: An agency must be able to understand your needs to provide the best service. While this is a great job if an agency can create amazing work, it definitely won’t help if the end result is different than what you want.
Take a look at the agency’s past work and ask how it fits in with their clients’ brief statements.