Presentation is the main communication tool in business today. The result of business negotiations, the impression of the audience or a large sum of money, if you show your project to an investor for the first time, depends on the quality of the presentation. When the game is worth the candle, it is better not to make a presentation on your own, but to order it. We talk about it in detail in the article.
Presentations are developed by freelancers, small and large design studios. It’s also a great idea to order outsource powerpoint presentations. In this article we will figure out where you can order it.
A freelancer is a freelance worker doing work from home. A freelancer does not have office expenses and salaries for employees – he does all the work himself: he does design, communicates with a client, and does accounting. This directly affects the cost.
1. Order from a freelancer
Aside from cost, the two main benefits of being a freelancer are speed and flexibility. For example, the boss announced at the end of the working day that a presentation with a financial report is needed by tomorrow morning. Design agencies are more likely to turn down risky commissions, and among freelancers there may be someone who does all the work overnight.
But a potential problem may be hiding here – not all freelancers approach agreements responsibly. Let’s say the designer promised to send the presentation by 8:00. In the morning it turns out that his laptop charger is broken – the computer is dead and there is no way to send work. Deadlines missed, boss furious.
It is better to give burning projects to trusted freelancers, or, if there are none, to take two performers in parallel – this way you are more likely to get a good presentation on time.
Among freelancers, there are many beginners and those who work for the quantity of projects, and not for their quality. Therefore, the overall level of work is average or below average. There are good specialists, but they are few – most often they go to work in an agency, or open their own studio.
It is best to look on the freelance services exchanges. There is a large selection of performers and you can immediately see examples of work. Information is available that indicates the reliability of a freelancer: the number of completed transactions, rating and customer reviews.
Where to find a freelancer?
Some exchanges provide a “secure transaction” service.
A secure deal helps protect against scammers and motivates a freelancer to complete a project better. Money is transferred to the contractor only after the work has been completed.
The customer agrees with the freelancer about the work and makes a payment, which is reserved on the account with the exchange. If the work was done with high quality and on time, the money is transferred to the contractor, and the customer receives the source code of the presentation.
Can the designer also write the text
Not all freelancers take on content – this may require a separate specialist, such as an editor or analyst. If you need unique schemes or icons, you will have to look for an illustrator separately. Some freelancers can both write content and design, but this is the exception rather than the rule. One thing can go bad.
How to write a job for a freelancer
If a designer received a presentation, didn’t ask questions, and silently went to design, that’s a bad sign. Most likely, he will misunderstand the task and do the wrong thing. To prevent an avalanche of changes in the future, prepare a task for the project:
1. Describe the purpose of the presentation, its target audience, the format of the demonstration (personal meeting, mailing, display from printed media).
2. Specify whether you need to work with the text, think about the storyline, or look for missing information on the Internet. If the presentation needs animation, or you plan to print it, don’t forget to let us know about it.
3. Show examples of designs that you like – this will help minimize the number of edits in the future. Examples do not have to be presentations – websites, brochures, magazines, illustrations will do.
If you need to make a high-quality presentation visual, work with content and not worry about deadlines, it is better to contact a small design studio that specializes in presentations. You can find it by writing in a search engine a query like “order a presentation”, “presentation studio” or any similar one.
2. Contact a design studio
There are a number of reasons for this. In short: the studio will do better, try to understand the material, and not just paint the slides beautifully.
Reason 1. Project from scratch
In a studio, they can take on a project from scratch, which most freelancers cannot – come up with a storyline, write content, design and animate slides. All the work will be done not by one person, but by a whole team, where everyone is responsible for their part of the work.
Reason 2. Empathy
Studios show empathy towards the client – they will ask questions if something is not clear, immerse themselves in the business and tasks, offer ideas and make recommendations.
Reason 3. Reputation
The studio values its name and reputation, so it tries to do quality work and on time. To do this, the company is rebuilding internal processes: project management systems are being implemented, feedback sessions and employee training are being held.
Why go to the studio if there is freelance
They do not limit themselves to presentations, but work in the wider field of visual communications. This term refers to any means of conveying visual information – presentations, videos, branding, websites, printed materials, etc. The visual communications studio is not tied to one specific format – all work is built around the client’s task – the form of conveying information can be any.
3. Order from a major agency
Large studios take on complex projects that are beyond the power of small studios and freelancers – investment memorandums worth tens of millions of dollars, annual reports of companies, presentations of industrial complexes, visualization of corporate strategies, etc. To solve such problems, an experienced team is needed – analysts who have gone through the school of consulting, designers working in the direction of data visualization, illustrators, 3D designers, etc. Therefore, the range of tasks to be solved is wider: the studio can conduct an independent study, perform benchmarking, find missing information in open sources, make calculations, build a financial. model.
Design agencies are accumulating a large network of experts, which means that there is an opportunity to attract highly specialized specialists and external consultants for the project to solve specific issues.
Some studios have their own educational centers for businesses and individuals.
The combination of the described factors significantly increases the cost of production. Complex projects that have a research part or projects that go through long chains of approvals (for example, from the department level to the CEO) can last from several weeks to several months. In addition, agencies have costs that are not typical for freelance or small studios: office rent, purchase of professional equipment, food, transportation costs, delivery of documents, and much more.
Studios working with large businesses have a financial manager, an accountant and a lawyer on staff and are able to go through the bureaucratic red tape of verification and entering a new counterparty into the database. In addition, an NDA (non-disclosure agreement) can be concluded with a legal entity to entrust the development of projects containing confidential information.
Where should I go
Make a decision based on the complexity of the task and the expected impact of the presentation.
Freelancing is suitable for simple tasks or for cases where the budget is limited. It’s good if you already have content ready, because finding a freelancer who can work equally well with design and content is not easy. Presentations for the defense of the diploma, instructions and simple internal documents can be safely given to freelance.
Are you an aspiring startup and want a compelling presentation? Put your thoughts into a clear document (no one knows your product better than you) and give it to a small studio for packaging. You will develop content, storyline and design for a reasonable price.
If you are preparing a complex and important project, the presentation of which may affect a large amount of money, the company’s reputation or the outcome of negotiations, contact a visual communications studio that has experience in preparing such materials. In this case, the contribution to a really high-quality presentation can be considered as an investment.