The video format has been at the head of all marketing and advertising trends for several years now.
The main difference between modern commercials is their nativeness and simplicity. People have become more appreciative of sincere videos, for example, testimonials and unboxings from the first person are now receiving the highest conversions. Professional and overly “licked” videos, where each frame is perfectly adjusted and produced, on the contrary, cause rejection and a feeling of “fakeness”.
In addition, newsbreaks change each other at an incredible speed, you need to react and shoot situational content just as quickly – otherwise the chance for high conversions will be missed. Therefore, agencies began to prefer their own content departments in order to quickly respond to trends. Large video productions are losing relevance, and large brands are more likely to use mobile video for their promotion.
Anyone, even the smallest brand, can shoot a video on their phone and get millions of views. If you run your own business, you can also effectively shoot videos for targeting and social networks on your smartphone.
We have made a selection of the five best video editors, from which you can choose the most suitable for yourself.
CapCut – Video Editor
Free application with great functionality and features, nice native interface. Supported by Android and iOS. At https://install.download/it/windows/capcut you can download it for Windows.
Advantages
- simple interface;
- you can add music and any text;
- many transitions;
- cropping and cropping;
- scaling tools;
- effects for color correction;
- filters and themes;
- caption overlay;
Flaws
- does not support 4k video;
- many paid features;
- does not support fonts and effects offline;
Adobe Premiere Rush
A free video editor for PC and mobile devices, it works quite quickly, the interface is minimalistic and stylish – like most Adobe products. Available for macOS, Windows, iOS, and Android devices.
Advantages
- great functionality (trimming, stitching clips, speeding up, slowing down, overlaying music, filters, cropping);
- formats for any social networks;
- title setting (there are different templates);
- tools for panning and zooming;
Flaws
- not all music can be used for editing;
- You can fully use the application only with a paid version;
- few effects and transitions;
- not the easiest interface;
Go Pro Quik
Videos can be saved in the application’s personal gallery, which is convenient if you find it difficult to find the desired file among others. The program is able to mount on its own, selecting suitable transitions, effects and synchronizing the picture with the musical rhythm.
Advantages
- you can add text and music;
- a free plug-in for Adobe Premiere Pro is available;
- a large selection of fonts;
- interesting and unusual transitions;
- syncs with GoPro (phone control);
- you can view and interact with panoramic videos and photos;
Flaws
- does not support 4k video;
- many additional paid features;
PowerDirector
Universal video editor for non-linear editing from the Chinese company CyberLink. Supported by Windows, Android, iOS and MacOS. On Windows OS PowerDirector works with Windows XP and above.
Advantages
- 3D and HD video editing;
- ease of web publishing (Facebook, Vimeo, Youtube);
- it is possible to adjust the audio volume;
- there is free training;
- spectacular transitions;
- clear interface;
- good color correction;
Flaws
- many paid features;
- advertising in the free version;
- does not work on older iphone models;
InShot
A very popular free photo and video editor with a nice interface and many features. Ideal for simple editing and stop-motion animation.
Advantages
- the ability to choose a storage for finished content;
- wide functionality;
- easy to use;
- many filters;
Flaws
- crashes when opening large video files;
- can slow down in the process of processing filters;
- there is a pop-up ad;
With any video editor from this collection, you will be able to edit a quality video in TikTok, Instagram Reels or Facebook Reels – for advertising and content.