Why is product content syndication so important?

Di henryjackson1

Pubblicato il 15/11/2022

Product data syndication or PDS refers to publishing and distributing high-quality content across sales portals, websites, business partners, and touchpoints. It is critical to ensuring the success of product experience management . No organization can sustain and thrive in a multichannel eCommerce ecosystem without the right PDS tools and strategies in place. Effective data syndication helps businesses deliver excellent product and customer experiences, improve lead generation, and boost online sales, no matter what they sell and how extensive their product line is. As data comes in from myriad sources and goes out to various sales and marketing channels while doing digital commerce, the need for high-end, function-rich syndication aka Data Exchange tools has become more intense today. The more robust it is, the quicker it is to onboard and distribute product information on sales and marketing channels. Product content needs to be contextualized and optimized to meet the various needs of different channels where it is to be published. That is where the data syndication platform comes in. As an eCommerce company, you must adopt such a platform as part of your product experience management (PXM) strategies to fast supply quality data from a single location and improve your sales prospects. Which data syndication platform to choose? The market offers many PDS solutions to help organizations feed accurate, enriched, complete information to the right place at the right time in no time whatsoever. But not all are built the same. They vary in functions and features they offer. You should choose a platform that meets the needs of any outbound channel or eCommerce platform you want to connect with and loads automation capabilities. Thankfully, Amaze PXM's syndicate module stands to cater to the same. It drives value to the business and improves the overall product experience by streamlining three key processes:

Create and prepare product data feeds for any channel you want to connect
Centralize product data for validation
Integrate with target marketing and sales channels

Amaze PXM at a glance Apart from powerful syndication capabilities, Amaze Product Experience Management combines sophisticated PIM (Product Information Management) and DAM (Digital Asset Management) modules. Also, Amaze PXM provides easy and fast integration with 100+ eCommerce marketplaces and distribution channels like Amazon, Shopify, Grainger, Walmart, eBay, Fastenal, and more. In a nutshell, it is a single-platform solution for PIM, DAM, and data syndication. Why product data syndication is a must for organizations doing digital commerce Content syndication is critical to the success of product information management as it delivers a uniform process to collect data internally, standardize it for various channels meeting compliance, and publishes it based on rules and quality standards. Whether you are a manufacturer or a distributor, Amaze PXM's syndication platform (the Bridge module) works equally well. Whether you receive information from multiple sources or send it out to different channels, it works both ways, allowing you to ensure a smooth flow of information internally or externally. The Bridge module of Amaze Product Experience Management contextualizes information to best suit your catalog structure. It also enables you to set rules to modify and structure product information automatically as per your business requirements. It allows you to:

Build a best-in-class representation of products by collecting product information from myriad sources.
Speed-up new product introduction (NPI) – completely automated from multiple data sources.
Accelerated product onboarding and distribution will help you boost sales.
Expand your customer outreach by offering easy and fast integration with 100s of eCommerce marketplace and distribution channels.
Normalize content based on pre-set rules.
Enrich product data for different selling channels
Leverage Astro AI-bot to improve data quality and consistency with smart recommendations
Astro is powered by Amaze Data Intelligence. Get industry specific smart recommendations.
Power your catalog with live feeds from data sources.
Deliver complete, accurate, and up-to-date information.
Get analytics on how syndicated data is performing on different sales channels.

And most importantly, Amaze PXM is Easy to Use, Easy to Implement and Easy to Buy software with the best customer support.