Businesses are looking for new ways to enhance sales as online business trends predict B2B eCommerce site sales will reach about $1.77 trillion in 2023, a 12% rise from 2022.
That’s why adopting the versatility of QR code technology provides an excellent opportunity for B2B companies to maximize their marketing strategies.
Potential customers can visit your website or get in touch with a representative in just one scan. This increases engagement and speeds up the sales process.
Using a reliable best QR code generator software, you can plan an effective QR code strategy to improve your customers’ experience and raise lasting brand awareness.
Here are seven ways you can use these tools to your advantage:
7 ways to use QR codes for B2B marketing
Include QR codes in your product packaging
By adding QR codes to product packaging, B2B companies can eliminate wasting resources, as they are moving toward a greener environment to help increase sales.
Product marketing with QR codes can help cut down on paper use. Customers can interact with the information about the product while your content keeps them entertained, all while using the least amount of paper.
Include QR codes in speaking event materials
Consider putting a QR code on your handouts, signs, and presentations when planning your next show to have a more engaged audience involved throughout your speaking or networking events.
This makes it easy for people to sign up for your newsletter, find out about your products, and immediately give you feedback on your speech.
Add QR codes to business cards
Upgrade your business cards by adding the digital touch of a vCard QR code to help you build a network efficiently with just a scan.
A vCard QR code is a dynamic QR solution that embeds all your contact information, like your company, phone number, and email address.
The user can save your information immediately on their mobile device after scanning the QR code.
Including a vCard QR code allows instant access to your contact information, LinkedIn profile, or company website, significantly boosting the use of business cards as a networking tool.
Add QR codes to your email marketing
Use email marketing to your advantage to market your business, and include a QR code so the customer can get more out of it.
The QR code makes it easy for the person to go to your email newsletter landing page, which increases the number of people who sign up for your mailing list.
It also makes it easy to link traffic and sales to your mailings, which helps you figure out how valuable your campaign is.
Add QR codes to print marketing
Your business can use QR codes to add dynamic content to printed magazines, newspapers, and brochures to make them more interactive.
You can get more customers y strategically putting QR codes on print paper and adding a call to action like: “Scan to get 10% off your next purchase.”
Use QR codes for the hiring process
Since QR Codes make it easy for users to get important information, B2B companies can use them to promote job openings in a set space.
The versatility of QR codes has helped brands worldwide to become more successful. That’s why companies can use QR codes to build growth opportunities and hire more people for their teams.
Consistency in branding
Customers will only interact with your brand if they trust you, but unified branding is an excellent way to avoid this trap.
For example, a custom URL that matches your company’s website can reassure customers that you’re not just using a free QR code generator to help with what should be a secure digital transaction.
Even something that seems simple, like the root domain of your URL after someone scans your QR code, shows how seriously your brand takes data security.
A well-branded QR code tells your customers what to expect and lets them know they are safer.
QR codes for B2B marketing: building brand awareness
Business success for B2B companies is attributed partly to a combination of sales and marketing growth plans and approaches.
And with the integration of QR codes in your marketing campaigns, various potential use cases for promoting your brand have emerged.
Start your QR code B2B marketing strategy using QRTIGER, the most advanced QR code generator online. It provides data tracking features and customizable, high-quality, and secured QR codes with its ISO 27001 certification.
Generate a custom QR code for your business today.