Man has always tried to replace old and boring learning methods with new innovative, creative, and interesting ones. It all works on the theory that it is easier to learn a hard thing in an easier way that is unique and interactive for the learner. There is no denying this theory. Gamification is exactly this process. To describe it more thoroughly, it is the integration of game dynamics into any medium such as a website, community, school, etc. to drive a positive response, participation, and engagement from the target audience. This Interaction design provides a system by which we can induce the desired behavior or desired response in our subjects. The response is induced using methods of game mechanics such as currencies, privileges and super powers, etc. to attract the people towards doing a specific task. This method is becoming increasingly popular for several reasons. Most importantly, it provides people with a chance to learn and enjoy both at the same time. Learning and enjoying are among the two most important things a man needs and when you combine them to form a single package, there is just nothing better. From the marketing point of view, there are even more benefits of Gamification. Add a little bit of Gamification to a product or brand and it can do wonders for your business. Loyalty marketers use this strategy a lot to get customers to behave in certain manners that are beneficial for both. For Gamification to be a success, several things should be carefully handled. First comes content. Quality is King! You must have heard that a million times. It has stood the test of time and is now an accepted fact. Get good content for the people and they will come back to you. Your content should also be compelling enough for people to come back to your site consistently for quality material. And most of all their visits should be in the right frequency and not concentrated over a single period.
How Gamification Can Turn Businesses into Winners
Man has always tried to replace old and boring learning methods with new innovative, creative, and interesting ones. It all works on the theory that it is easier to learn a hard thing in an easier way that is unique and interactive for the learner. There is no denying this theory. Gamification is exactly this process. To describe it more thoroughly, it is the integration of game dynamics into any medium such as a website, community, school, etc. to drive a positive response, participation, and engagement from the target audience. This Interaction design provides a system by which we can induce the desired behavior or desired response in our subjects. The response is induced using methods of game mechanics such as currencies, privileges and super powers, etc. to attract the people towards doing a specific task. This method is becoming increasingly popular for several reasons. Most importantly, it provides people with a chance to learn and enjoy both at the same time. Learning and enjoying are among the two most important things a man needs and when you combine them to form a single package, there is just nothing better. From the marketing point of view, there are even more benefits of Gamification. Add a little bit of Gamification to a product or brand and it can do wonders for your business. Loyalty marketers use this strategy a lot to get customers to behave in certain manners that are beneficial for both. For Gamification to be a success, several things should be carefully handled. First comes content. Quality is King! You must have heard that a million times. It has stood the test of time and is now an accepted fact. Get good content for the people and they will come back to you. Your content should also be compelling enough for people to come back to your site consistently for quality material. And most of all their visits should be in the right frequency and not concentrated over a single period.