India Energy Drinks Market to Grow at a CAGR of 9% during 2024-2032

India Energy Drinks Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 9% (2024-2032)

India’s young and active population, coupled with long working hours and hectic lifestyles, is driving the growth of the energy drink market. According to IMARC Group, The India energy drinks market size is projected to exhibit a growth rate (CAGR) of 9% during 2024-2032. 

India Energy Drinks Industry Trends and Drivers:

A growing health-conscious population as well as the increasing demand for functional beverages are the factors responsible for the growth of the India energy drinks market. Additionally, consumers, particularly in urban areas, are seeking convenient sources of energy to support their fast-paced lifestyles, which has led to a higher need for energy drinks. These beverages are particularly popular among athletes, fitness enthusiasts, and young professionals, who view them as a quick along with effective way to boost performance and alertness, which is creating a positive outlook for market growth. Moreover, the marketing efforts by leading brands, such as Red Bull and Monster, emphasizing the benefits of energy drinks for improving physical endurance and mental focus, are further stimulating market growth.

The growing trend towards healthier, sugar-free, and natural alternatives in the beverage sector is augmenting the India energy drinks market. In addition to this, energy drink manufacturers are increasingly focusing on the introduction of products containing natural ingredients, like green tea extracts and vitamins, to cater to health-conscious consumers, which is acting as another significant growth-inducing factor. This trend is accompanied by innovations in product packaging and flavors, aiming to attract a wider range of customers. Furthermore, the rising number of organized retail channels, coupled with increasing online sales, is making energy drinks more accessible to a broader audience across India. Apart from this, a growing disposable income is expected to continue fueling the expansion of the India energy drinks market in the coming years.

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India Energy Drinks Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

  • Alcoholic
  • Non-alcoholic

End User Insights:

  • Kids
  • Adults
  • Teenagers

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

Regional Insights:

  • South India
  • North India
  • West and Central India
  • East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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