IMARC Group, a leading market research company, has recently releases report titled, “India Popcorn Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The study provides a detailed analysis of the industry, including the India popcorn market share, size, trends and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market. Report Highlights:
How big is the India popcorn market?
The India popcorn market is projected to exhibit a growth rate (CAGR) of 7.90% during 2023-2028.What is popcorn?
Popcorn is a popular snack that originates from a special variety of maize kernels that have a hard outer shell and a starchy interior. When heated, the moisture inside the kernel turns into steam, creating pressure. As the pressure builds, the kernel eventually bursts open, revealing its fluffy and edible contents. This unique characteristic makes popcorn a delightful treat that is not only tasty but also visually appealing. Popcorn is commonly associated with leisure activities such as watching movies or attending events. Its versatility has led to various flavoring options, from classic butter and salt to more creative and gourmet variations. The consumption of popcorn has also extended beyond entertainment venues, making its way into the culinary world and even health-conscious markets due to its whole grain nature. Get a PDF Sample for more detailed market insights: https://www.imarcgroup.com/india-popcorn-market/requestsampleWhat are the growth prospects and trends in the India popcorn industry?
The popcorn market in India one of the key drivers is the increasing popularity of ready-to-eat and convenience foods. As urbanization accelerates and lifestyles become busier, consumers are gravitating towards snacks that are quick and hassle-free, positioning popcorn as an ideal option. Additionally, health consciousness is another significant factor propelling the popcorn market’s expansion. As consumers seek healthier alternatives to traditional snacks, popcorn stands out due to its whole grain nature and lower calorie content compared to many other snack options. The inclusion of dietary fiber and antioxidants in popcorn has garnered attention from health-conscious individuals, contributing to its rising demand. Other than this, the growth of organized retail channels in India has provided popcorn brands with enhanced distribution and visibility. Supermarkets, hypermarkets, and online platforms offer a wide array of popcorn products, making them easily accessible to a broader consumer base. Moreover, flavor innovation and diversification have also played a pivotal role in the growth of the India popcorn market. Popcorn brands are continually introducing new and exciting flavors that cater to local taste preferences.What is included in market segmentation?
The report has segmented the market into the following categories: Type Insights:- Microwave Popcorn
- Ready-To-Eat Popcorn
- On-Trade
- Off-Trade
- Households
- Commercial
- North India
- South India
- East India
- West India