How a company’s reputation affects the decision to buy

A company’s reputation is one of the most important factors that influences the decision to buy goods and services. Consumers have wide access to information, and they can easily assess a company’s reputation based on reviews, ratings, news, and social media. In this article, we will look at how a company’s reputation affects their purchase decision.

Continue reading “How a company’s reputation affects the decision to buy”

Selling content: how SEO and medical copywriting work in the era of digital marketing

Every day Google receives more than 1 billion search queries related to the topic of health. The field of medical copywriting is growing rapidly, and with it the requirements for copywriters are becoming clearer. The demand is expected to peak in 2030. Let’s talk about how medical copywriting works in today’s realities. Continue reading “Selling content: how SEO and medical copywriting work in the era of digital marketing”