Artificial Intelligence, since its inception, has given rise to many other innovations. However, the contribution of AI to the app development industry overall has surpassed every other sector.
By utilizing the tools offered by AI, app owners are optimizing their products to cater to their users better around the globe.
In fact, according to research, by 2025, 95% of customer interactions are expected to be powered by AI. Which, based on the current market scenario, is quite realistic. Don’t you think?
Now you might be curious to know what the app development company used to do before AI reformed its ways. Here’s the answer to your curiosity.
AI and App Development Over The Years
Initially, the app development process demanded extensive labor. The developers were required to write lines and lines of code, even for a minor change. Additionally, the apps contained basic operations and minimal personalization features.
In such an environment, it was quite difficult for app owners to deliver unique solutions to their users. Moreover, there was hardly any reliable method to figure out what their users liked or disliked about the application.
However, the modern app development scenario has changed drastically owing to the presence of digital transformation solutions . With the help of AI tools, you can now create apps that are adaptive, effortlessly efficient, and provide a one-of-a-kind user experience. The use of AI tools has proven to be beneficial to customers as well, as they are now able to find relevant information and services straight away.
Read ahead to find out how artificial intelligence continues to play an important role in the app development industry.
Influence of AI in The Mobile App Industry
AI has given more to the app industry than you can count. In fact, some tools and strategies have been embedded in the development process for a very long time. So long that they are no longer considered a part of AI but are counted within the process only. The tools provided by artificial intelligence intelligence are now deep-rooted in the app development niche. With the help of the list below, you will be able to understand the impact of AI better.
Natural Language Processing
Artificial intelligence has set Natural Language Processing (NLP) into motion. NLP acts as a bridge and covers the language barrier that exists between a machine and a human. In applications, NLP proves to be especially useful in features such as voice assistants. Besides voice assistants, components like predictive texts, text mining, and automated responses are heavily supported by NLP. As a result, apps have become more accessible with time.
Personalization Features
Have you ever wondered how Spotify finds the perfect music recommendation for you every time? That’s because Spotify and every other app that provides you with recommendations heavily uses recommendation systems. These AI-powered engines analyze a user’s behavior, history, and preferences to generate personalized suggestions.
This highly personalized interface allows you to stand out from your audience from the rest of your competitors. When they find an app that specifically caters to their needs, your users will likely engage more with it. A personalized interface is proven to be exceptionally advantageous in the case of e-commerce applications.
Predictive analytics
What if, before deciding on your app, did you know its impact before hand? Wouldn’t that save a lot of time and resources? With the help of predictive analysis, you can predict the requirements of your users and optimize your app accordingly. By utilizing concepts of big data analysis, you can identify patterns and trends from the most peculiar data as well. When you examine these patterns, you can predict the user demands and preferences that are most likely to come up in the future. As a result, your app remains relevant to your users’ needs and serves them better.
Smart automation
AI backs you up with multiple automation tools. Tasks like customer support, data entry, content moderation, and more are easily carried out without human intervention. AI-powered bots are one of the most frequently used forms of customer support that help you ensure a quality experience for your customers. With AI, you can automate relevant responses to user queries. This way, you can shift your focus to complex tasks without compromising the efficiency of either operation.
Object detection
Isn’t it interesting how you can find the details of an object just by scanning it through Google Lens? AI backs up multiple object detection features that are now commonly used by multiple e-commerce platforms to enhance their customer experience. By incorporating object detection in your app, you can ease the identification process for your users.
While conducting research, such a feature proves to be exceptionally useful throughout the industries. A user can scan any entity through the lens, let’s say a location or an object and the AI looks for the same in a connected database. This way, your users can find the required information without having to put hours into research. Won’t that make your app extraordinary?
The Future of AI in App Development
At present, we are heavily dependent on mobile apps to carry out most of our operations. The use of AI tools within app development has proven to be advantageous to both app users and owners. However, there are still a lot of opportunities left undiscovered. As new innovations come up in the field of artificial intelligence, you can only expect its contribution to the app industry to grow more and more prominent.