IMARC Group’s latest report, titled “Athleisure Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the athleisure market trends. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. the global athleisure market size reached US$ 375.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 699.5 Billion by 2032, exhibiting a growth rate (CAGR) of 7.16% during 2024-2032.
Athleisure Market Trends:
The global market is primarily driven by the rising awareness of health and fitness. The fusion of fashion and functionality in athleisure wear appeals to consumers seeking versatile clothing that transitions seamlessly from workout sessions to casual outings.
Additionally, the increasing popularity of remote work and flexible working hours has led to a demand for comfortable yet stylish apparel. The influence of social media and celebrity endorsements has further propelled the market, as influencers and celebrities promote athleisure as a lifestyle choice. Furthermore, advancements in fabric technology, providing enhanced comfort and performance, have attracted a broader consumer base. Moreover, the growing trend towards sustainable and eco-friendly products has increased innovation in athleisure materials and production processes. Besides, the expansion of e-commerce platforms has made athleisure products more accessible to consumers globally.
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Leading key Players in the Athleisure Industry:
- Adidas AG
- Alala
- Eysom
- H & M Hennes & Mauritz AB
- Lululemon Athletica Inc.
- New Balance Athletics Inc.
- Nike Inc.
- P. E Nation International
- PUMA SE (Groupe Artémis S.A.)
- Under Armour Inc.
- Vuori Inc.
- Wear Pact LLC
Athleisure Market Growth Analysis:
The global market scope is expanding due to increasing consumer inclination towards active and healthy lifestyles. The integration of advanced technologies such as moisture-wicking, anti-odor, and thermal regulation in athleisure fabrics enhances product appeal and utility. The market also benefits from the rising influence of fitness influencers and digital marketing strategies, which boost brand visibility and consumer engagement. The proliferation of direct-to-consumer brands, which offer personalized shopping experiences and exclusive products, is reshaping the competitive landscape.
Additionally, the growth of urban populations and the resultant lifestyle changes are creating a robust demand for multifunctional apparel. Collaborations between athleisure brands and fashion designers are leading to innovative and aesthetically appealing product lines. The market is also witnessing increased investments in research and development to create sustainable and environmentally friendly products. Furthermore, the expansion of retail channels, including the emergence of specialized athleisure stores, is enhancing product availability and customer reach, significantly contributing to the market’s scope.
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key Segmentation :
Breakup by Type:
- Mass Athleisure
- Premium Athleisure
Breakup by Product:
- Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies
- Shirts
- Leggings
- Shorts
- Others
Breakup by Distribution Channel:
- Online
- Offline
Breakup by End User:
- Men
- Women
- Children
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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