According to the latest report by IMARC Group, titled “ Toys and Games Market: Global Industry Trends, Share, Growth, Opportunity and Forecast 2023-2028 ”, offers a comprehensive analysis of the industry, which comprises insights on the toys and games industry growth . The report also includes competitor and regional analysis, and contemporary advances in the market. The global toys and games market size reached US$ 109.3 Billion in 2022 . Looking forward, IMARC Group expects the market to reach US$ 143.3 Billion by 2028 , exhibiting a growth rate (CAGR) of 4.73% during 2023-2028 .
Toys and Games Market Overview:
Toys and games play a vital role in the lives of children and adults alike, providing entertainment, education, and developmental benefits. Toys encompass a wide range of objects and playthings designed for recreational purposes, while games involve structured activities with specific rules and objectives. Board games, card games, and cooperative play activities foster social interaction, communication, teamwork, and the development of essential social skills. Playing with others helps children learn about sharing, turn-taking, empathy, and conflict resolution. Additionally, imaginative play with dolls, action figures, and playsets can facilitate emotional expression and storytelling.
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Market Trends and Drivers:
The growing population of children globally is a significant driver for the market. As the number of children increases, so does the demand for toys and games. Additionally, inflating disposable incomes and increasing spending power of parents and caregivers have led to higher toy purchases, which is driving the market growth. Moreover, the growing influence of media and entertainment plays a crucial role in impelling the demand for toys and games. Popular movies, TV shows, and video games often have merchandise tie-ins, leading to the creation of licensed toys and games based on beloved characters and franchises. Children and collectors are drawn to these products, fueling market demand and sales.
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Key Market Segmentation:
Top Toys and Games Manufacturers Worldwide:
- Hasbro
- Mattel
- Ravensburger
- Tomy
- The Lego Group
- funtastic
- JAKKS Pacific
- Lansay
- LeapFrog Enterprises
- MGA Entertainment
- Playmate Toys
- ToyQuest Vivid Imaginations
Breakup by Product Type:
- plush toys
- Infant/Pre-school Toys
- Activity Toys
- Dolls
- Games And Puzzles
- Ride-ons
- Others
Breakup by Distribution Channel:
- Specialty Stores
- Supermarkets And Hypermarkets
- Departmental Stores
- Online
- General Stores
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
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