The latest report by IMARC Group, titled “Wi-Fi Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the global wi-fi analytics market share. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global wi-fi analytics market size reached US$ 11.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 39.9 Billion by 2028, exhibiting a growth rate (CAGR) of 22.1% during 2023-2028.
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Wi-Fi Analytics Market Overview:
Wi-Fi analytics involves collecting, analyzing, and interpreting data from Wi-Fi networks. It provides insights into user behavior, foot traffic patterns, and engagement within a physical space. Businesses can make informed decisions to optimize layout, marketing strategies, and resource allocation by monitoring device connections, dwell times, and movement.
Wi-Fi analytics aids in understanding customer preferences, improving user experiences, and tailoring services. This data-driven approach is valuable in retail, hospitality, and public venues, enabling businesses to enhance operations and engage customers more effectively.
Global Wi-Fi Analytics Market Trends:
The global market is majorly driven by the expansion of Wi-Fi-enabled devices and IoT adoption. In line with this, the increasing demand for data-driven insights for business decision-making is significantly contributing to the market. Furthermore, the rising emphasis on enhancing customer experiences and engagement is positively influencing the market. The expansion of retail and hospitality industries utilizing location-based analytics is catalyzing the market.
Moreover, the growing need for optimizing physical spaces and resource allocation is propelling the market. Besides, the escalating demand for real-time monitoring of foot traffic and occupancy and the rapid adoption of analytics for security and risk assessment in public venues are bolstering the market. The evolution of AI and machine learning for more sophisticated insights stimulates market expansion. Additionally, the increasing demand for analytics solutions that comply with data privacy regulations and the rising integration of Wi-Fi analytics with smart city initiatives and urban planning are providing a boost to the market.
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/wi-fi-analytics-market
Key Players in the Wi-Fi Analytics Industry
The competitive landscape of the industry has also been examined along with the profiles of the key players being:
- Blix
- Cisco Systems Inc.
- Cloud4Wi
- Fortinet Inc.
- GoZone WiFi LLC
- Hewlett Packard Enterprise Company
- Hughes Network Systems LLC (Echostar Corporation)
- Purple
- Ruckus Networks (CommScope Inc)
- Skyfii Limited
- Yelp Inc.
Market Segmentation:
Breakup by Component:
- Solution
- Services
Breakup by Deployment:
- Cloud-based
- On-premises
Breakup by Application:
- Wi-Fi Presence Analytics
- Wi-Fi Marketing Analytics
Breakup by Industry Vertical:
- Retail
- Hospitality and Tourism
- Sports and Entertainment
- Transportation
- Healthcare
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
- Market Performance
- Market Outlook
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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