Click theft can be challenging to spot, but there are some preventative measures you can take. There is no foolproof technique for eliminating click fraud, but you can minimise its impact by being conscious. Here are five things you can do to reduce the effect of click fraud on your PPC advertising which is a click fraud protection.
Choose websites for PPC advertising with caution
Google and Yahoo enable you to select the websites where your advertisements appear. You are not required to run advertising campaigns on websites with low traffic that appear untrustworthy. As previously stated, click fraud by publishers is a method for websites to increase income while decreasing ROI. Aside from shady websites that abuse your advertising, certain websites are more likely than others to be the subject of click fraud.
Configure IP Exclusions in Google Ads
If you’ve gone through your data and determined that a few IP addresses are fraudulently engaging your advertisements, you can ban them through Google advertisements. It means your ads will not display to the IP addresses you recognize as fraudulent. Go to the settings page in your Ads account and select IP restrictions. It is a method for identifying click fraud on your ads, but because some of these processes are complicated, it is not a failsafe method.
Consider how you operate show advertisements
According to PPC Protect, display ads are much more susceptible to click scams. It makes logic because you have the additional aspect of publisher click fraud, which search advertising does not have. However, you have power over how your display ads are displayed, and one choice is to concentrate on retargeting which helps for click fraud protection. If you use retargeting advertisements, they will only be visible to individuals who have previously viewed your website. It means the publisher will no longer be able to see your advertisements on their site and will be unable to engage with them.
Emphasise ad targeting
The more targeted your advertisements are, the more likely they get effective. It will also make them less vulnerable to click scams. Because many click farms centre in particular areas (generally low-income countries), you may want to restrict your risk by excluding these countries (and languages) from your targeting. You want to get your advertisements in front of people who will act on them, so make sure you target your advertising appropriately. Concentrating your efforts on a smaller geographic area may increase the effectiveness of your ads, but it may also make it more difficult for people to click on them falsely.
Concentrate on Social Media Ads
Social media advertisements contain far fewer keywords than sponsored search engine ads. It makes it much more challenging for people to find your post by typing in a keyword. Platforms like Facebook have a wealth of information on their users, allowing you to get focused on the people you contact. It lowers the possibility of click fraud and enables you to maximise the yield on your paid advertising. Because social media sites, unlike display ads, do not have third-party proprietors, publisher clicks fraud is removed, making your commercials secure.