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The Qualified Sales Leader: Proven Lessons from a Five Time CRO
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Author : John McMahon
Title : The Qualified Sales Leader: Proven Lessons from a Five Time CRO
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The Qualified Sales Leader is written by a five time Chief Revenue Officer in an easy to read conversational and narrative style. The book provides enterprise software sales leaders and their sales reps proven methods to sell more by quantifying business value for the customer and selling major company solutions to C level executives. No tricks, no shortcuts, just simple ways in which sales leaders can help their sales reps sell more software by closing more deals.Almost monthly someone asks me, “When are you going to write a book”. When I ask, “Why?”, people tell me, “Because no one has written a sales leadership book with practical, solutions to real life issues in enterprise SaaS sales forces”, Why:62% of sales reps fail, not because they couldn’t sell but because they were assigned the wrong accounts. Sales leaders don’t align skillsets to account complexity.Sales rep attrition at most SaaS companies is over 20%Sales leaders can’t recruit A playersSales Leaders don’t coach their
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