2014modetrends

Dior To Sponsor 2014 Guggenheim International Gala

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For the second year in a row, Dior will sponsor the Guggenheim International Gala.

The annual benefit is a two-night event that is scheduled to take place on Nov. 5 and 6 in New York City. This year, the event, which is often referred to as GIG, will honorCarrie Mae Weems, whose retrospective was on view at the Guggenheim last spring, as well as Heinz Mack, Otto Piene and Günther Uecker of the German artist group Zero and Beijing-based contemporary artist Wang Jianwei, WWD reported. Zero's work will be featured in "Zero: Countdown to Tomorrow, 1950s-60s" from Oct. 10 to Jan. 7, and Jianwei will be the focus of the exhibition "Wang Jianwei: Time Temple," which will be on view from Oct. 31 to Feb. 16.

Dior creative director Raf Simons is a well-known collector of art, and he often references artists and their work in his designs, so it makes sense for the fashion house to sponsor an event of this nature.

"There's been a long relationship between art and [Dior]. It was one of the first things we discussed with Raf [Simons] when we met to talk about the Dior contract," Dior chief executive Sidney Toledano told Business of Fashion in 2013 when it was announced Dior would sponsor that year's GIG.

"We have 3,000 people journey to our atelier every year, and I see that these young women and men are so excited to see the workshops and the magic behind the clothes. Raf and the new collection are really successful in the States and a lot of great things are happening in New York. I hope that this is the start of a long relationship with the Guggenheim," Toledano said.

This year's GIG will kick off with a pre-party featuring a performance by The xx.

What do you think of Dior's decision to sponsor this event for the second year in a row? Share your thoughts with us in the comment section below.Also read here:black prom dresses