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Android technology for mobile devices was developed by Google along with a collaboration of hardware, software and telecom companies called the Open Handset Alliance. It was first officially revealed in 2007.

Android mobile phones use coding standards and applications that are open source, meaning anyone who has a development idea, whether they’re a professional or an amateur tinkering at home; can set about creating and releasing their innovations. Because no specific company owns the technology, developers are easily able to write new programs and apps, taking mobile computing to new levels at an unprecedented speed.

To fully explain how revolutionary this open source Android platform is, traditional mobile technology in comparison has been held back by strict proprietary laws that prevent innovators from creating fresh programs. The iPhone is a good example of this – Apple is struggling to come up with cutting-edge ideas as fast as Android because anyone looking to do so is bound or even barred by copyright issues.

The first Android phone sold to the public was the T-mobile G1 in 2008. These days, most mobile manufacturers have developed their own versions carrying the Android platform – its popularity is increasing like wild fire and current figures show there are at least 200 000 new Android activations daily with approximately 80 000 applications available for download.

Android technology not only encourages a rapid turnaround of new development ideas and apps for download, it gives you the ability to seamlessly run multiple applications at the same time and in the background. This results in an impressive and simplified user experience that is taking the world by storm.

Main Benefits of Android Phones

Open Platform Advantages

Not only does Android technology provide a standardised platform to create new applications without developers having to worry about legal tangles as described above, they also don’t have the problem of making their inventions compatible with other platforms that run on different coding. This means that you the user will have access to an ever increasing flood of cutting-edge applications for download plus you’ll also be able share these apps across the wide range of handsets and networks that use it.

Another exciting benefit of an open source platform is that because developers are constantly contributing to it, you will have a robust support network on tap to help you configure new applications.

Customisation

Google’s Google Android phone platform makes it simple as pie for the individual to tailor their phone so that it matches their personal preferences and tastes. It offers a wide variety of features for you to choose from and customise, plus a constantly increasing range of animated live wallpapers and widgets to ensure your handset reflects your unique personality.

Cost

At present, you can get your hands on an Android phone SIM-free from around ?80 at the entry level, rising to over ?500 for high-end handsets. Networks are currently charging standard tariffs that vary between ?15 and ?35. Since Android phones are still fairly new to the market, their cost has not yet dropped to levels as low as some would like, however this will certainly change over time because the very nature of an open source platform allows it to be far more competitively priced than handsets that carry operating systems from big name brands such as Windows, Apple or the Palm OS.

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