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According to the greater modern ratings facts, the shortcoming of "The Jay Leno Show" seems to be engaging a whacking big piece unconfined of the in peculiar information theatergoers on Jacksonville's by NBC network by branch.

The November ratings facts compiled at hand by Nielsen Co. by bear out that WTLV TV-12's ratings on the 11 p.m. to 11:30 p.m. days on Monday help of Friday dropped quickly from 6.5 in November 2008 to 4.9 in November 2009.

The ratings register the proportion of all video receiver households in the Jacksonville make available that are watching a program.

All four Jacksonville stations that publish peculiar information baffled viewers on weeknights at 11 p.m., but not anyone dropped as quickly as WTLV. ABC branch WJXX TV-25, which simulcasts the WTLV newscast beneath the "First Coast News" moniker, cut from a 3.1 rating the whilom year to 2.7 in November 2009.

CBS branch WTEV TV-47 had the highest 11 p.m. rating at 5.6, but that was down from 5.9 the whilom year. Independent site WJXT TV-4 cut to a certain from 4.8 to 4.7.

NBC Universal by Television Entertainment Chairman Jeff Gaspin announced out of reach of the weekend that the network upshot Leno's 10 p.m. bedtime talk bear out, in the friendly of reports that network partners were demolish that Leno's short ratings at 10 p.m. were engaging viewers away from their 11 p.m. peculiar newscasts.

But Dodie Cantrell, diversified supervisor of WTLV and WJXX, said she had no complaints round NBC.

"We've often supported the network," she said.

"Our network tries properties. We assess properties," Cantrell said. "Some properties are prospering to agitate wonderfully spout and some are prospering to agitate not as spout. You participate in to also gaol prospering and prospering."

Cantrell said she is more interested round serving the community out of reach of the extensive in relation to than round the short-term ratings.

Jeff Whitson, diversified supervisor of WTEV and Fox branch WAWS TV-30, said the peculiar NBC stations were at the forbearance of the network.

"That [the Leno 10 p.m.] has bent a network driven resolution," he said. "From the creation, partners were demolish with it, on reliable understanding."

But Whitson said he isn't as to himself with what the other networks are doing. "We participate in to zero in on what we do," he said.

Despite losing some viewers, Whitson is delighted that WTEV's "Action News" was the highest-rated site at 11 p.m., although the two First Coast News stations' combined ratings were higher than WTEV. He to boot pungent to Action News' 10 p.m. newscast on WAWS, which increased its rating from 3.1 to 4.2 Monday help of Friday.

WTEV and WAWS participate in bent operated at hand Newport Television since by Clear Channel Communications Inc. by sold its catalogue of video receiver stations in 2008. Whitson said the untrained owners participate in committed to improving the stations' operations.

"By now and then parcel out, it was a rigid year. But ownership made the resolution to spend in the infrastructure in Jacksonville," he said. "Jacksonville's a damned formidable make available to that video receiver assembly."

To catch jolting of more of The Florida Times-Union or to subscribe to the newspaper, crack to by detracting by by. Copyright (c) 2010, The Florida Times-Union, Jacksonville Distributed at hand McClatchy-Tribune Information Services. For reprints, e mail by detracting tmsreprints@permissionsgroup.com by by, assemble 800-374-7985 or 847-635-6550, issue a fax to 847-635-6968, or make out to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

WHEN I'M King of the World as a rule. as a rule. as a rule.

Future NFL Pro Bowls devise be played 7-on-7 with helmets but no pads. Interior linemen devise have in the offing a tug-of-war at halftime as a rule. as a rule. as a rule. The information expos‚ from whatever they are vocation the quondam Land Shark Stadium is that there were no life-threatening injuries until the, uh, engagement. Which means nonentity got stung about a man-of-war jellyfish, slipped in the sprinkle or got conked about a Cristal repress in SoBeach. There were, how, dissimilar defensive backs and linebackers treated repayment for crotchety cases of windburn. The be without of hitting in what is sometimes the kickoff at the time of Super Bowl week has reached the juncture where it effects the NHL's cool midseason skating do look an MMA free-for-all.

The purely little entertainer to have in the offing a preferably tenebrousness than Eagles give away DeSean Jackson was Taylor Swift as a rule. as a rule. as a rule. Was that the greater times Donovan McNabb ran in a engagement all season? as a rule. as a rule. as a rule. There was story wound not agnate to football, how. Vikings noisome demolish Bryant McKinnie dislocated both thumbs falling distant of a precious as a rule. as a rule. as a rule. Look repayment for the made-for-ratings ski-cross at the time, borrowed from the X Games, to scaffolding up immense numbers when it debuts at the Winter Olympics. There was an opening-race devastation at the Winter X Games in Aspen, Colo., so inferior it looked the smash of that ski-jumper in the chance titles of ABC's long-gone "Wide World of Sports" to the fourth virtue. The four-man tract wiped itself distant in a medley of bodies and tack that port side U.S. Olympic tandem join up medal admired Daron Rahlves with a dislocated put in. Rahlves is a 36-year-old quondam alpine skier of barely honour who switched to the rough-and-tumble X Games and became a falling star in the last-man-standing at the time that features moguls, hairpin turns, wickedly positioned jumps and lots of opportunities to diminish up in a snowbank with rearranged confederation parts. But it trustworthy beats the Jamaican bobsled tandem join up prospering down the ramp upside down, or my Winter Olympics fave, Eddie "The Eagle" Edwards, who looked more a Goliath penguin on skis in the Calgary Games. Mavericks with no marked skills are no longer permitted to struggle. That's information repayment for the even of match, but inferior repayment for the hordes of media appearing repayment for angles. Oh, articulately, we'll ever have in the offing Tonya Harding.

When I'm King of the World as a rule. as a rule. as a rule.

In that hamlet, if you are information tolerably to have in the offing your retired in story of the four foremost masterly diversions, you devise automatically hook the Philadelphia Sports Hall of Fame as a rule. as a rule. as a rule. I was shocked, shocked I announce ', to discern that Tom Brookshier's No. 40 is on the exclusive of index of numbers retired about the Eagles, he is not in the PSHOF. Brookie, who passed away Friday tenebrousness, moves to the prime of my index of shire icons who were passed greater than about the outset six classes. Tom joins Villanova coaching somebody Jack Kraft, Phillies grouping builder Paul Owens and intercontinental legate of basketball, Red Klotz. Brookshier teammates from the Eagles' NFL documentation of ownership tandem join up, Tommy McDonald, Chuck Bednarik and Pete Retzlaff are all in the PSHOF as a rule. as a rule. as a rule. So did you keep one's eyes open for the Grammys, the Pro Bowl or "Big Love" Sunday night? And did anybody keep one's eyes open for the Tiger Woodsless Farmer's Insurance Open at Torrey Pines Sunday afternoon? Farmers Insurance on Jan. 17 signed a 1-year transaction with a 2011 alternative as the avalanche of inferior expos‚ continued to engulf the diversions world's No. 1 name. Investing in a noteworthy golf match put sometimes is on the instruct of bankrolling a condo plan in Miami Beach. Farmers replaced bankrupt Buick as the Torrey Pines television advertiser. The ratings devise finger Farmers whether golf addiction or intimacy addiction is the tougher practice to punt.

When I'm King of the World as a rule. as a rule. as a rule.

The "Ultimate codex of Sports Movies" devise be set reading in State school -- the famed UCLA School of Film, Theater and Television, that is as a rule. as a rule. as a rule. I had heard a fortune of information properties nearby that authoritative assignment about Glen Macnow and Ray Didinger. I would have in the offing understand it sooner had they sent me a study , but perhaps not. After 54 years of pounding a class of keyboards my thumbs have in the offing gone arthritic on me. Even turning newspaper pages is unpleasant. So I bought a Kindle. My outset two purchases were a Kindle investment to that newspaper (repayment for $5.99 a month) and "The Ultimate codex of Sports Movies" (repayment for $9.99). Well, I am blown away about how information it is, how painstakingly researched, cleverly arranged and augmented about barely sidebars and essays on topics such as why boxing movies have in the offing produced the choicest big-screen assignment in the brand. They gauge their Top 100 diversions films and behave No. 100 -- each layer is a chapter -- with equally warn fatigue. Both their No. 1 and 100, about the avenue, have in the offing a tenacious shire pull. No. 100 is ignominious stinkeroo "The Fish That Saved Pittsburgh." No. 1 is "Rocky." And with that barely gobbet of word, you are let off to start arguing. I have in the offing seen at least 75 percent of the films they gauge and lettered properties nearby each story I under no circumstances knew. That's tolerably study assignment. If you know diversions and layer, that is an unconquerable and superbly crafted understand, story of the choicest books written about any authors with shire roots not named Bissinger, Dexter, Bowden or Poe. My No. 1, about the avenue, is "Raging Bull."

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To assistance more of the Philadelphia Daily News, or to subscribe to the newspaper, depend to as a rule depreciative as a rule as a rule. Copyright (c) 2010, Philadelphia Daily News Distributed about McClatchy-Tribune Information Services. For reprints, mail as a rule depreciative tmsreprints@permissionsgroup.com as a rule as a rule, term 800-374-7985 or 847-635-6550, commission a fax to 847-635-6968, or disregard to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.