mititulo

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted in to receive your newsletter, for some reason or another, the mail server's filters have deemed it to be Spam and, in most cases deleted it, before the recipient has had the chance to give their verdi.