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The Money Is Not In The List

How many times have you heard the money is in the list? It'strue the money is in the list, the problem is, most peopledon't realize the type of list they are talking about. Manypeople struggle to build a list of 1,000 subscribers onlyto find their response rate is less than 1/2 of 1%. This canbe discouraging, because it can take two, maybe three yearsto build a list of 1,000 people.When you hear someone say the money is in the list, they arenot talking about a list like the one above alth.